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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

A Critical Review of Gender Differences in Online Shopping

Prashant D. Amin1Bijal Amin2
Volume 40
Issue 11
Pages 43–52
Year 2010
Published: Nov. 1, 2010
Abstract

The position of women in a modern society is one of the true indexes of its cultural and spiritual attainments. It is women only who would make the difference for the transformation of developing countries like India. The traditional Indian woman too has undergone a metamorphic change in her roles and status, both at workplace and at home coupled with changes in technologies causing women empowerment in economic, social, and political walks of lives (Raja Ramchandran, 2000). To illustrate, the case before us is that of rise of Information Technology [IT]. Although, the Internet has penetrated almost every aspect of everyday life, the current reporting of data on the Internet and gender does not adequately capture the cultural and changing differences in gender roles, and provide a partial view of some of the differences in ways men and women use the Internet (Ruby Roy Dholkiya and others, 2003).

How to Cite

Prashant D. Amin, Bijal Amin (2010). A Critical Review of Gender Differences in Online Shopping. Indian Journal of Marketing, 40(11), 43–52.

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