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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NISCAIR Crossref

Call for Papers

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About the Journal

The Indian Journal of Marketing (IJM) is a double-blind, peer-reviewed refereed monthly journal published in English since 1968. IJM is indexed in Scopus (Q3), UGC-CARE Group II, and ABDC (Rating: C), with ISSN 0973-8703.

IJM invites original, unpublished research manuscripts from academics, practitioners, and independent researchers across the world. We publish empirical, conceptual, and review articles that make a meaningful contribution to marketing knowledge and practice.

Scopus Q3 UGC-CARE Group II ABDC: C CiteScore 3.2 Published Since 1968

Scope & Topics Covered

IJM welcomes submissions across a broad range of marketing and related management disciplines, including but not limited to:

Marketing Strategy & Management

Strategic planning, competitive positioning, brand management, and go-to-market frameworks in Indian and global contexts.

Consumer Behaviour

Purchase decision-making, attitude formation, behavioural economics, customer satisfaction, and loyalty modelling.

Digital Marketing & Social Media

Social commerce, influencer marketing, search marketing, content strategy, and AI-driven personalisation in digital channels.

Advertising & Promotion

Campaign effectiveness, media planning, integrated marketing communications, and creative strategy evaluation.

Retailing & Services Marketing

Omnichannel retailing, service quality, customer experience design, and retail innovation in emerging economies.

Marketing Research & Methods

Survey research, experimental design, structural equation modelling, meta-analysis, and mixed-method approaches.

B2B & Multichannel Marketing

Industrial buying behaviour, supply chain marketing, channel management, and partner relationship marketing.

Sustainability & Green Marketing

Eco-conscious consumer behaviour, green branding, CSR communications, and sustainable supply chain marketing.

Neuromarketing

EEG/fMRI-based consumer research, implicit attitude measurement, and neuroscientific approaches to marketing effectiveness.

E-Commerce & Global Business

Cross-border e-commerce, digital trade, international market entry, and globalisation of marketing strategies.

Agricultural Marketing

Value chains, rural market access, agri-branding, and market-linkage models for agricultural commodities.

Sales Management

Sales force effectiveness, CRM, sales analytics, key account management, and sales-marketing alignment.

Submission Requirements

  • Manuscripts must be original and unpublished, and not simultaneously submitted to any other journal.
  • All submissions undergo double-blind peer review — remove author-identifying information before uploading.
  • Manuscripts must be submitted in MS Word format (.doc / .docx) via the Editorial Scholar portal.
  • Include a cover page with author name(s), designation, institutional affiliation, email, and phone number (as a separate document).
  • Include an abstract (150–200 words) and 4–6 keywords.
  • References must follow APA 7th Edition citation style.
  • Disclose all funding sources and any conflicts of interest in the manuscript.
  • Papers involving human participants must include a statement of ethics committee approval where applicable.
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