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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English

A publication of AMCPL

New Delhi, India

Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NISCAIR Crossref

Advancing the Science of
Marketing in India

A double-blind, peer-reviewed monthly journal published since 1968.
Bridging theory and practice in marketing across emerging markets.

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3.2 CiteScore 2025

57yrs Published Since 1968

Q3 Scopus Ranking

41%ile Scopus Percentile

About the Journal

The Indian Journal of Marketing (IJM) is a leading double-blind, peer-reviewed refereed monthly journal published in English since 1968. It serves as a premier platform for the dissemination of original research across all dimensions of marketing in India and emerging economies.

IJM covers a broad spectrum of marketing disciplines including consumer behaviour, digital marketing, brand management, services marketing, rural marketing, retail, sustainability, and marketing strategy. The journal welcomes empirical, conceptual, and review articles from academics, researchers, and industry practitioners.

Consumer Behaviour Digital Marketing Brand Management Rural Marketing Services Marketing Retail & Distribution Sustainability Marketing Strategy Neuromarketing Social Media

Editor-in-Chief: Prof. (Dr.) Nirmalya Bandyopadhyay · Editorial Director: Priyanka Gilani

Announcements

Latest Updates

Call for Papers: Special Issue on Digital Marketing & AI — Vol. 55, March 2025

15 Jan 2025

IJM is now accepting submissions via Editorial Scholar portal exclusively

01 Dec 2024

CiteScore 2025 Updated: IJM scores 3.2 — 41st Percentile in Scopus

Jul 2026

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Research Papers

1

Determinants of Sustainable Clothing Adoption : A Mixed-Method Study Integrating Thematic Analysis and Structural Equation Modeling

Kanika Rana, Sonali Banerjee, Vaishali Agarwal, Ashima Saxena, Priyanka Chadha · IJM Vol. 56, No. 6 (2026)

108 0 0

2

Mixed-Methods Scale Development : Students’ Intention to Choose University Under the Lens of Institutional Social Media Engagement

Latika Chahal, Sunaina Ahuja, Harish Mittu, Pawan Kumar · IJM Vol. 56, No. 6 (2026)

70 0 0

3

Personal Characteristics Influencing Political Party Banner Attitudes and Avoidance

Jong Woo Jun, Jungryum Kim · IJM Vol. 56, No. 6 (2026)

103 0 0

4

The Purchase Paralysis Paradox : When Greenwashing Backfires in Gamified Choice

Sridevi Gopakumar, Madhava Priya Dananjayan, Noor Azlinna Azizan · IJM Vol. 56, No. 6 (2026)

83 0 0

5

Effects of Familiarity and Fit on Virtual Human Emotions and Attitudes

Jong Woo Jun, Jungryum Kim · IJM Vol. 56, No. 5 (2026)

58 0 0

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Current Issue — Vol. 56, No. 6 · June 2026 LATEST ISSUE

Personal Characteristics Influencing Political Party Banner Attitudes and Avoidance

Jong Woo Jun, Jungryum Kim · pp. 9–23 DOI: 10.17010/ijom/2026/v56/i6/176016

Abstract Cite

The Purchase Paralysis Paradox : When Greenwashing Backfires in Gamified Choice

Sridevi Gopakumar, Madhava Priya Dananjayan, Noor Azlinna Azizan · pp. 24–42 DOI: 10.17010/ijom/2026/v56/i6/176017

Abstract Cite

Determinants of Sustainable Clothing Adoption : A Mixed-Method Study Integrating Thematic Analysis and Structural Equation Modeling

Kanika Rana, Sonali Banerjee, Vaishali Agarwal, Ashima Saxena, Priyanka Chadha · pp. 43–61 DOI: 10.17010/ijom/2026/v56/i6/176018

Abstract Cite

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Editorial Board

NB

Prof. (Dr.) Nirmalya Bandyopadhyay

Editor-in-Chief

IIM Calcutta

PG

Priyanka Gilani

Editorial Director

AMCPL, New Delhi

RS

Prof. Rajesh Sharma

Associate Editor

Delhi School of Economics

AN

Dr. Anita Nair

Associate Editor

IIM Kozhikode

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