Indian Journal of Marketing
The Indian Journal of Marketing accepts submissions exclusively through the Editorial Scholar online portal — a dedicated submission and peer review management system. Hard copy submissions are not accepted. A detailed submission preparation checklist is available on the portal; authors are advised to review all checklist items carefully before initiating their submission.
The Indian Journal of Marketing publishes under a hybrid access model. Accepted manuscripts are published under subscription access at no charge to the author. Authors who wish their paper to be made freely available online as Open Access must indicate this preference at the time of submission. Open Access slots are limited per issue and are allocated on a first-come, first-served basis among eligible accepted manuscripts. Open Access publication is subject to an Article Processing Charge (APC).
The Indian Journal of Marketing does not charge any submission fee. No payment is required at any stage prior to acceptance.
| Author Category | Access Route | APC | Notes |
|---|---|---|---|
| Indian Authors | Subscription Access | No charge | Published in print & online |
| Indian Authors | Open Access (author-elected) | ₹40,000 | After acceptance · CC BY-NC 4.0 |
| International Authors | Subscription Access | No charge | Published in print & online |
| International Authors | Open Access (author-elected) | USD 500 | After acceptance · CC BY-NC 4.0 |
APC is charged only after successful completion of peer review and formal acceptance of the manuscript. It is never linked to the acceptance decision. Indian and international rates are independently set for their respective author categories and are not subject to mutual currency conversion. All published authors receive two complimentary print copies of the issue in which their paper appears. International authors who prefer not to receive print copies may request a waiver of print dispatch, and this does not affect the APC or any other publication terms. The Indian Journal of Marketing's Open Access APC is significantly lower than comparable internationally indexed hybrid journals, making Open Access publication accessible to researchers across institutions of all sizes.
Open Access articles published in the Indian Journal of Marketing are made freely available online under a Creative Commons Attribution-NonCommercial 4.0 International Licence (CC BY-NC 4.0). This licence applies exclusively to the online digital version of the article. The print edition of the Indian Journal of Marketing is a registered periodical (RNI No. 16294/68) under the Press and Registration of Periodicals Act, 2023, and all print reproduction rights are reserved by Associated Management Consultants Pvt. Ltd.
The Indian Journal of Marketing is not a paid journal. Acceptance is determined solely on academic merit through a rigorous double-blind peer review process. Subscription access papers, which form the primary body of each issue, are published at no charge to the author. An Article Processing Charge applies only where an author specifically elects Open Access publication at the time of submission, and the manuscript is subsequently accepted following the full peer review process.
The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.
IJM considers the following article types. All submissions are subject to double-blind peer review.
Opinion-based papers addressing sociocultural and economic issues with business and societal impact.
3,000 – 4,000 wordsOriginal empirical research on emerging trends and contemporary issues using primary or secondary data.
6,500 wordsIn-depth case analysis of complex marketing issues through single, multiple, qualitative, or longitudinal approaches.
6,500 wordsSystematic reviews, meta-analyses, bibliometric studies, narrative reviews, and realist syntheses of marketing literature.
7,000 wordsCritical analysis or scholarly response to published works in the Indian Journal of Marketing.
2,000 words (including references)Brief research reports presenting preliminary findings, replication studies, or concise empirical contributions with direct practical relevance to marketing.
3,500 – 4,500 wordsThe Indian Journal of Marketing welcomes original research from academics and practitioners across all areas of marketing. Manuscripts must be prepared in accordance with the following guidelines before submission through the Editorial Scholar portal.
The manuscript title must not exceed 12 words. It must be precise and reflective of the core contribution. Avoid descriptive padding or unnecessary phrasing.
The manuscript file must not contain any author names, affiliations, email addresses, or other identifying information. All author details are submitted separately through the Editorial Scholar portal during the submission process.
The manuscript file should begin directly with the title of the paper, followed by the abstract and keywords.
A structured abstract of 150–250 words is required for all article types. The abstract must be written in the past tense and must cover the following five components:
Abbreviations and references must not appear in the abstract. Follow the abstract with 5–7 keywords.
All word limits include references, tables, and figures.
| Article Type | Word Limit |
|---|---|
| Perspectives | 3,000 – 4,000 words |
| Research Papers | 6,500 words |
| Case-Based Research | 6,500 words |
| Literature Review | 7,000 words |
| Short Communications | 3,500 – 4,500 words |
| Commentaries | 2,000 words |
The manuscript body must follow this structure:
Without any author details.
Clearly establish the research gap, theoretical and practical relevance, study contribution, and research objectives. Avoid unsupported claims.
Include recent scholarship (preferably 2015 onwards); retain older studies only if seminal. Provide analytical synthesis rather than descriptive reporting. Identify theoretical gaps clearly. Use the past tense when referring to prior studies. Avoid redundancy and repetition.
Ensure theoretical grounding. Label null hypotheses as H01, H02 and alternate hypotheses as Ha1, Ha2. Report acceptance or rejection of each hypothesis explicitly in the Results section.
Specify type of research and design; describe data collection procedures; detail instrument development and sources; report reliability and validity measures; justify sampling framework and size; state time period and geographical scope; mention ethical considerations and data cleaning procedures; specify statistical techniques and software used.
Avoid repetition of statistical outputs; focus on interpretation and theoretical implications; compare findings with prior literature; ensure all tables and figures are referenced by number in the text.
Clearly state theoretical contributions; provide actionable managerial implications; include policy implications where relevant.
Outline methodological and contextual limitations; identify boundaries of generalizability; suggest future research directions.
Mandatory statements — see below.
Maximum 40 words per author.
Display equations and mathematical formulae must be numbered serially as (1), (2), and so on. Equations must be typewritten.
Manuscripts exceeding these thresholds will be rejected.
In accordance with COPE's Best Practices for Authors, the following statements are mandatory and must appear at the end of the manuscript, above the references:
The Indian Journal of Marketing follows the APA Style Guide, 7th Edition.
Reference examples: apastyle.apa.org/style-grammar-guidelines/references/examples