It is with great pleasure and a deep sense of responsibility that I assume the role of
Editor-in-Chief of the Indian Journal of Marketing (IJM). I am grateful
to the publisher's leadership — and in particular to the Managing Editor,
Ms. Priyanka Gilani — for their confidence in my appointment.
I also wish to acknowledge the immense contributions of my predecessor, Mrs. Satya Gilani,
whose dedication and stewardship over many years have laid a strong foundation upon which
we now build. Her commitment to editorial excellence has shaped IJM into the respected
scholarly publication it is today.
The Indian Journal of Marketing has been a trusted platform for marketing scholarship
since 1968. As we move forward, my priority will be to enhance the journal's
global visibility, citation impact, and scholarly reputation.
Over the next two to three years, I am committed to achieving the following:
Improving IJM's CiteScore and Scopus ranking through rigorous quality control and wider international reach.
Pursuing Web of Science (WoS) indexing to expand the journal's international recognition.
Working towards elevating IJM's rating from ABDC-C to ABDC-B.
Expanding the journal's global readership and author base, particularly from leading research institutions worldwide.
Implementing a year-round submission window to reduce publication delays and facilitate faster peer reviews.
In terms of research focus, IJM will continue to prioritise
methodologically rigorous work. Our focus will be on publishing
research based on sound quantitative methods — including survey research and
experimental research — while also welcoming systematic literature reviews,
meta-analyses, qualitative studies, and multi-method approaches that demonstrate
scholarly rigour and meaningful contribution to the field.
The editorial board is being refreshed to include distinguished scholars from leading
institutions across the world, who share our commitment to advancing the quality and
impact of marketing research.
I warmly invite researchers, academics, and practitioners to submit their best work to
IJM. Together, we can strengthen IJM's standing as one of India's foremost scholarly
journals in marketing and elevate its recognition on the global stage.
With warm regards,
Prof. (Dr.) Nirmalya Bandyopadhyay Editor-in-Chief, Indian Journal of Marketing
