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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

A Study on Consumer Perception - A Case Study for Laptops

P. V. Ranjith1Ela Goyal2

1 Senior Lecturer, SIES College of Management Studies, Sri Chandrasekarendra Saraswati Vidyapuram Plot 1-E, Sector V, Nerul, Navi Mumbai

2 Senior Lecturer, SIES College of Management Studies, Sri Chandrasekarendra Saraswati Vidyapuram Plot 1-E, Sector V, Nerul, Navi Mumbai

Volume 41
Issue 6
Pages 42–54
Year 2011
Published: June 1, 2011
Abstract

Laptops come in all kinds of shapes and sizes, each with its own set of pros and cons. While the smallest laptops are the most portable, they also have smaller keyboards and displays, fewer features, and slower performance than their bulkier brethren. Conversely, more full-featured laptops are generally more difficult to carry and take up more space on your desk and in your bag. Until they make the perfect laptop, the consumer has to sacrifice something. So the consumer has to think about what's most important - computing power, a complete set of features, long battery life, good looks, brand, a small form factor, or a low price etc. This study is aimed at understanding the consumer perception as to what are they looking for when they buy a laptop. The study also tries to find out if there is any correlation between the consumer's lifestyle and his laptop preferences. The study would be useful for all the laptop manufacturing companies and laptop retailers.

Keywords Laptop Consumer Perception Market Share
How to Cite

P. V. Ranjith, Ela Goyal (2011). A Study on Consumer Perception - A Case Study for Laptops. Indian Journal of Marketing, 41(6), 42–54.

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