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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu

A. Venkatachalam1M. Sivakumar2
Volume 40
Issue 3
Pages 57–62
Year 2010
Published: March 1, 2010
Abstract

The business of insurance is related to the protection of the economic value of assets. It is a means of providing protection against financial loss in a great variety of situations. It is a co-operative method for spreading over the loss caused by one or more, caused by a particular risk, over a number of persons who are exposed to it and who agree to insure themselves against that risk1. It is observed that the essence of insurance is to share losses and substitute certainty by uncertainty. Insurance plays a vital role in the modern society. Life insurance assures to replace income lost to a family if the policy holder meets an untoward incident. Fire insurance pays all or part of the loss if the insured property is destroyed by fire. Motor vehicle insurance compensates the cost of damages resulting from accident. Now-a-days, people can also avail insurance to cover unusual types of financial losses. Dancers have insured their legs against injury. Motion picture producers have even insured the lives of animals starring in their films2. The desire for security is sought to be safe by taking all the precautions possible to avoid or prevent the consequences of risk3. The rural insurance protects the interest of rural people. Insurance is a mechanism that helps to reduce adverse consequences.

How to Cite

A. Venkatachalam, M. Sivakumar (2010). A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu. Indian Journal of Marketing, 40(3), 57–62.

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