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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

An Overview of Service Delivery and Customer Satisfaction in the Telecommunications Industry in Nigeria

Adetayo J. O.1Emerah Ajevata Apollos2

1 Reader, Department of Management and Accounting, Obafemi Awolowo University, Ile-Ife, Osun State

2 Lecturer, Department of Banking and Finance, Bowen University, Iwo, Osun State

Volume 43
Issue 8
Pages 14–22
Year 2013
Published: Aug. 27, 2013
Abstract

The study examined service delivery and customer satisfaction in the telecommunications industry in Nigeria. The study assessed the level of satisfaction of GSM subscribers and the discrepancies (if any) in the level of satisfaction among them. Data were collected using a structured questionnaire distributed to four hundred respondents in Lagos and Oyo states of Nigeria. Descriptive statistics such as frequency, percentages, weighted mean as well as inferential statistics such as analysis of variance (ANOVA) were used for analyzing the variables of interest. The results obtained showed a general mean of 3.66 on a 5-point Likert scale. This means that the customers were satisfied with the services of the GSM operators operating in the mobile telecommunications industry in Nigeria. It is recommended that players in the mobile telecommunications industry should strive to raise the level of customer satisfaction by focusing on courtesy and upgrading of their operational facilities in order to widen their coverage area. Also, regulatory authorities, especially the Nigerian Communication Commission (NCC), should step up the level of supervision, while the Government should register and grant licenses to more mobile telecommunication companies to increase competition in the industry.

Keywords Service Delivery Customer Satisfaction Telecommunications GSM Operators
How to Cite

Adetayo J. O., Emerah Ajevata Apollos (2013). An Overview of Service Delivery and Customer Satisfaction in the Telecommunications Industry in Nigeria. Indian Journal of Marketing, 43(8), 14–22. https://doi.org/10.17010/ijom/2013/v43/i8/36318

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