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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

B2B E-Commerce:Utilizing Electronic Marketplaces for Procurement

Manoranjan P. Ram1A. Rangaswamy2R. Jainila Sundari3

1 Dean, Institute of Management Education (IME), Ghaziabad

2 Head, Department of Management Studies, Infant Jesus College of Engineering, Tamil Nadu

3 Sr.Lecturer, Sri Parasakthi College for Women, Courtallam - 627 802, Tamil Nadu

Volume 39
Issue 2
Pages 31–40
Year 2009
Published: Feb. 26, 2009
Abstract

An electronic business to business procurement is an inter-organisational information system through which multiple buyers and sellers interact to accomplish market-making activities for corporate purchases. In this study, the extent to which organizations had plans to utilize electronic market places for purchases was investigated. A survey was conducted in Delhi and NCR. Survey results indicate that most organizations had plans; only three per cent had no plans while thirty four percent had concrete plans to utilize electronic market places for purchases. Responding organizations planned to purchase significantly more indirect goods than indirect services on electronic places. The main benefit expected from utilizing electronic market places for purchased was reduced transaction costs. Strategic importance of business to business electronic markets can significantly predict the extent to which responding organizations had plans to utilize electronic market places for purchases.

How to Cite

Manoranjan P. Ram, A. Rangaswamy, R. Jainila Sundari (2009). B2B E-Commerce:Utilizing Electronic Marketplaces for Procurement. Indian Journal of Marketing, 39(2), 31–40.

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