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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Behavioral Aspect of Teenagers towards Internet Banking: An Empirical Study

Bernadette D' Silva1Stephen D' Silva2Roshni Subodhkumar Bhuptai3
Volume 40
Issue 10
Pages 44–53
Year 2010
Published: Oct. 1, 2010
Abstract

"Internet banking" refers to systems that enable bank customers to access accounts and general information on bank products and services through a personal computer (PC) or other intelligent device. Internet banking products and services can include wholesale products for corporate customers as well as retail and fiduciary products for consumers. Ultimately, the products and services obtained through Internet banking may mirror products and services offered through other bank delivery channels.

How to Cite

Bernadette D' Silva, Stephen D' Silva, Roshni Subodhkumar Bhuptai (2010). Behavioral Aspect of Teenagers towards Internet Banking: An Empirical Study. Indian Journal of Marketing, 40(10), 44–53.

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