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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Consumer Behaviour and Brand Preference towards Onida Television-An Empirical Study with Reference to Karur, Tamil Nadu

N. Kathirvel1N. Chandrasekaran2

1 Lecturer in Commerce & Management, Karpagam University, Coimbatore, Tamil Nadu

2 Reader in Commerce, Salem Sowdeswari College, Salem, Tamil Nadu

Volume 39
Issue 7
Pages 58–63
Year 2009
Published: July 29, 2009
Abstract

The television is a wonderful means of mass communication invented by J.L.Baird in 1926. Now our home has become a Cinema Hall. A Television is an audio-visual medium which enables us to hear and watch a variety of programmes, both live and recorded. The industries which produce the electronic devices and appliances for the use and conveniences of their customers are known at the Electronic industries. This industry manufactures varied forms of essential electronic appliances such as televisions to satisfy the wants of mankind. Now-a-days, televisions have become an essential item for mass based usage. They are manufactured in different sizes so as to meet the needs of various groups of people. They are usually rated with internal total mechanism and the television mechanism.

How to Cite

N. Kathirvel, N. Chandrasekaran (2009). Consumer Behaviour and Brand Preference towards Onida Television-An Empirical Study with Reference to Karur, Tamil Nadu. Indian Journal of Marketing, 39(7), 58–63.

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