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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Consumer Decision Making Styles in Shopping Malls - An Empirical Study in the Indian Context

Swaroop Chandra Sahoo1Prakash Chandra Dash2
Volume 40
Issue 8
Pages 25–30
Year 2010
Published: Aug. 1, 2010
Abstract

The consumer decision-making process is a complex phenomenon. The purchase of goods or services includes a number of factors that could affect each decision. Consumers are besieged by advertising, news articles, and direct mailings that provide abundant information, much of these are with mixed messages. In addition, increases in the number and variety of goods, stores, and shopping malls and the availability of multicomponent products and electronic purchasing capabilities have broadened the sphere for consumer choice and have complicated the process of decision making. Hence, an attempt has been made in this paper to know about the decision making styles of people in shopping malls.

How to Cite

Swaroop Chandra Sahoo, Prakash Chandra Dash (2010). Consumer Decision Making Styles in Shopping Malls - An Empirical Study in the Indian Context. Indian Journal of Marketing, 40(8), 25–30.

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