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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Export Marketing in Bangladesh:Problems and Prospects

Sayeed Alam1Monowar Hossain Mahmood2

1 Assistant Professor, Department of Business Administration, East West University, Dhaka

2 Associate Professor, Department of Business Administration, East West University, Dhaka

Volume 39
Issue 7
Pages 32–35
Year 2009
Published: July 26, 2009
Abstract

Exports from developing countries has increased substantially in recent years. Bangladesh, as a developing country, also tried to access to international markets through following the export marketing strategies. However, business organizations in Bangladesh are facing dearth of knowledge about export marketing problems and remedies in this regard. The present study tried to accumulate the existing scattered information and literature to provide some guidelines for the export marketers and the policy makers. Future research incorporating on more empirical data and facts were suggested for helping the business organizations to improve the export performance of in Bangladesh.

How to Cite

Sayeed Alam, Monowar Hossain Mahmood (2009). Export Marketing in Bangladesh:Problems and Prospects. Indian Journal of Marketing, 39(7), 32–35.

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