New IJM now accepts submissions exclusively via the Editorial Scholar portal — a dedicated submission & review system.
Go to Editorial Scholar →
Associated Management Consultants Pvt. Ltd. | COPE Member · ID: JM07589
Scopus Q3 UGC-CARE ABDC: C |
Indian Journal of Marketing logo

Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Flyers' Gratification Towards Rajiv Gandhi International Airport

A. Arun Kumar1D. Kiran Kumar2V. Shekhar3

1 Post Doctoral Fellow (ICSSR) , Department of Business Management, Osmania University, Hyderabad -500 007, Telangana

2 Doctoral Scholar, School of Management Studies, University of Hyderabad, Gachibowli, Hyderabad - 500 046, Telangana

3 Professor, Department of Business Management, Osmania University, Hyderabad - 500 007, Telangana

Volume 49
Issue 2
Pages 25–37
Year 2019
Received: Sept. 19, 2018 Accepted: Jan. 10, 2019 Published: Feb. 5, 2019
Abstract

Air travel has become the most considered mode of transportation being preferred by people today owing to the convenience, comfort, reduced time of travel, and cheaper air fares. The facilities available with the airports have become a matter of concern for the air travellers. In the present paper, we reported the findings of the study conducted to assess the gratification levels of flyers about the facilities and services available at one of the busiest airports in India, Rajiv Gandhi International Airport (RGIA) located in Hyderabad. The questionnaire survey method comprising of 23 questions with a 5 - point Likert scale was adopted by us for the present study. The survey was conducted at the airport, and the questionnaires were collected from passengers who had travelled from different airports. The data obtained from the survey was analyzed using PAF method and CFA model. Five factors which represented 63.8% of the total variance of the original variables were extracted. The five factors are : Economize Time, Palpable Facilities, Cordial Services, Ease of Travelling, and Ambience of the Terminal, which formed the paramount framework of flyers' gratification. The results of the study revealed that flyers' satisfaction levels were based on both the services as well as facilities which were found to be highly correlated to each other.

Keywords Flyers Gratification RGIA PAF Method CFA Model
How to Cite

A. Arun Kumar, D. Kiran Kumar, V. Shekhar (2019). Flyers' Gratification Towards Rajiv Gandhi International Airport. Indian Journal of Marketing, 49(2), 25–37. https://doi.org/10.17010/ijom/2019/v49/i2/141581

References
  1. Abdelaziz, S. G., Abdelfatah, H., & Ahmed, E. (2010). Study of airport self-service technology within experimental research of check-in techniques : Case study and concept. IJCSI International Journal of Computer Science, 7 (3), 17 - 26.
  2. Athma, P., & Lakshmi, V. (2006). Eco-tourism in Andhra Pradesh. Indian Journal of Marketing, 36 (6), 9 - 11.
  3. Bitner, M. (1992). Servicescape: The impact of the physical environment surrounds customers and employees. Journal of Marketing, 56, 57 - 71.
  4. Bogicevic, V. (2014). The effect of airport servicescape features on traveller anxiety and enjoyment. University of South Florida Scholar Commons, 94. Retrieved from<a href= https://scholarcommons.usf.edu/etd/4987 target="_blank"> https://scholarcommons.usf.edu/etd/4987</a>
  5. Brooker, P. (2010). Aircraft noise annoyance estimation: UK time-pattern effects. Applied Acoustics, 71 (7), 661- 667.
  6. Byrne, M. B. (2012). A primer of LISREL, Basic applications and programming for Confirmatory Factor Analytic Models, Psychology. New York : Springer Verliag.
  7. Ching, M. - K., & Lau, Y. Y. (2016). Travelers’ perception on airport satisfaction. Journal of Business & Economic Policy, 3 (2), 55 - 60.
  8. Ching, M.K. (2014). Passengers perception on airport service and quality satisfaction. International Academic Conference, Vienna, 10. Retrieved from <a href=http://proceedings.iises.net/index.php?action=proceedingsIndexConference&id=2&page=1 target="_blank">http://proceedings.iises.net/index.php?action=proceedingsIndexConference&id=2&page=1 </a>
  9. Clemes, M. D., Gan, C., Kao, T. - H., & Choong, M. (2008). An empirical analysis of customer satisfaction in international air travel. Innovative Marketing, 4 (2), 49 - 62.
  10. Donnelly, M., Wisniewski, M., Dalrymple, J. F., & Curry, A. C. (1995). Measuring service quality in local government: The SERVQUAL approach. International Journal of Public Sector Management , 8 (7), 15 - 20.
  11. Feng, C. - M. (2003). A review of aviation security organization. In, L. W. Lan (ed.), The new challenge of international transportation security (pp. 73 - 84). Taiwan : Institute of Traffic and Transportation, National Chiao Tung University.
  12. Fodness, D., & Murray, B. (2007). Passengers' expectations of airport service quality. Journal of Services Marketing, 21 (7), 492 - 506.
  13. Grönroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18 (4), 36 - 44.
  14. Gupta, R., Venkaiah, V., & Ammani, P. (2016). Need based segmentation of airport passengers: The case of Rajiv Gandhi International Airport, Hyderabad. Indian Journal of Marketing, 46(3), 7 - 21. doi:10.17010/ijom/2016/v46/i3/88988
  15. Güres, N., Demirer, H., Aldemir, S., Tayfur, L., & Arslan, S. (2011). Safety perception of Turkish and European passengers in Turkish Airports: A cross-national comparison. International Journal of Business and Management, 6 (4), 90 - 99.
  16. Han, H., & Hwang, J. (2014). In-flight physical surroundings: Quality, satisfaction, and traveller loyalty in the emerging low-cost flight market. Current Issues in Tourism, 20(13), 1336 - 1354. DOI: https://doi.org/10.1080/13683500.2014.960371
  17. Jin - Woo, P., & Jung, S. - Y. (2010). Transfer passengers’ perceptions of airport service quality: A case study of Incheon International Airport. International Business Research, 4 (3), 75 - 82.
  18. Lo, C. (2012, June 12). The top ten busiest airports. Airport Technology. Retrieved from <a href=https://www.airport-technology.com/features/featureworlds-busiest-airports-top-ten/ target="_blank">https://www.airporttechnology.com/features/featureworlds-busiest-airports-top-ten/</a>
  19. Namukasa, J. (2013). The influence of airline service quality on passenger satisfaction and loyalty : The case of Uganda airline industry. The TQM Journal, 25 (5), 520 - 532. DOI: https://doi.org/10.1108/TQM-11-2012-0092
  20. Pallant, J. (2013). SPSS survival manual : A step by step guide to data analysis using SPSS for windows (3rd ed.). Retrieved from <a href= https://myadm2014.files.wordpress.com/2017/02/spss-survival-manual-a-step-by-step-guide-to-data-analysis-using-spss-for-windows-3rd-edition-aug-2007-2.pdf target="_blank"> https://myadm2014.files.wordpress.com/2017/02/spss-survival-manual-a-step-by-step-guide-to-data-analysis-using-spss-for-windows-3rd-edition-aug-2007-2.pdf </a>
  21. Peri, S. (2012, August 5). Factor analysis - KMO Bartlett’s test & rotated component matrix. Business Analytics. Retrieved from <a href=http://badmforum.blogspot.com/2012/08/factor-analysis-kmo-bartletts-test.html target="_blank">http://badmforum.blogspot.com/2012/08/factor-analysis-kmo-bartletts-test.html </a>
  22. Ringle, C. M., Sarstedt, M., & Zimmermann, L. (2011). Customer satisfaction with commercial airlines: The role of perceived safety and purpose of travel. Journal of Marketing Theory and Practice, 19(4), 459 - 472. DOI: 10.2753/MTP1069-6679190407
  23. Subas Chandra, M. & Rajashekhar, B. (2014). Developing a measurement model for Indian airport services perceived by air passengers. International Journal of Innovative Research & Development, 3 (12), 275 - 281.
  24. Sugant, R. (2004). Giving wings to one billion Indians: A case study on "Air Deccan", India's first low cost airline. Indian Journal of Marketing, 34 (11), 7 - 12.
  25. Srivastava, M., Bhadra, S., Goli, S., & Kamisetty, T. K. (2015). Customer service quality at retail stores in Hyderabad Airport. Indian Journal of Commerce & Management Studies, 6 (3), 43 - 52.
  26. Tabachnick, B.G., & Fidell, L.S. (2013). Using multivariate statistics (6th ed.). Boston : Pearson Education.
  27. Yoo, K. E. (2009). A study on factors influencing the performance of airport security and on responsibility assignment of security task at international airports. Journal of Aviation/Aerospace Education and Research, 19 (1), 37 - 50.
Editorial Scholar

Submit your Research to IJM

Submit your Manuscript → Author Guidelines