An impulse purchase or impulse buy is an unplanned or otherwise spontaneous purchase. Impulse buying disrupts the normal decision making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self-gratification. Impulse items appeal to the emotional side of consumers. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. Several researchers have studied impulse purchase with respect to customers' behavior and also how the size of a mall influences the impulse purchase behavior. In the present study, the researchers are made an attempt to find out the impact of store size on impulse purchasing behaviour in Coimbatore, Tamil Nadu.

1. Cobb, Cathy J. (1986). “Planned Versus Impulse Purchase Behavior.” Journal of Retailing, Winter 1986, Volume 62, Issue 4, p. 384.
2. Gupta Sumeet, Heng Xu, and Sahu Vimal (2009). “Impact of Store Size on Impulse Purchases.” The ICFAI University Journal of Marketing Management, Vol VIII, No.1.
3. Hibberd, James (2007). “Impulse Buying.” Television Week, Volume 26, Issue 1.
4. Kotler Philip and Armstrong Gary ( 2008). “Principles of Marketing.” 12th Edition, New Delhi: Pearson Education.
5. Levy Michael, Weitz Barton A. (2011). “Retailing Management.” 8th Edition, New Delhi: Tata McGraw- Hill Publishing Company Limited.
6. Mattila, Anna S. (2008). “The Role Of Store Environmental Stimulation And Social Factors On Impulse Purchasing” Journal Of Service Marketing, Volume 22, Issue 7, pp. 562 - 567.
7. Nargundkar Rajendra (2008). “Marketing Research: Text And Cases.” New Delhi: Tata McGraw Hill Publishing Company Limited.
8. Richens, James (2009). “M&S: What's In Store From Ambitious Plan A.” Environmental Data Services, Issue 413, pp. 36-39.
9. Varley Rosemary and Rafiq Mohammed (2004). “Principles of Retail Management.” New York: Palgrave Macmillan.
10. Vedamani Gibson G. (2006). “Retail Management: Functional Principles And Practices.” Mumbai: Jaico Publishing House.