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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Indian Dairy Sector-Status and Policy Options

Meenakshi Gupta1Vikas Sharma2

1 Faculty in Agriculture Marketing, Shri Mata Vaishno Devi University, Katra, Jammu & Kashmir

2 Lecturer, Govt. College of Engineering & Technology, Jammu

Volume 39
Issue 7
Pages 36–41
Year 2009
Published: July 28, 2009
Abstract

Agricultural development has been associated mainly with an increase in the production of cereals. In India majority of the people have less than one hectare of land. Due to small holdings these cultivators are unable to meet the basic requirements for their livelihood. While on the other hand, growing urbanization and income levels resulted in an increased purchasing power, higher literacy there by health and nutrition concerns and changes in life style might have provided an impetus to an increased demand for this sector. Scarcities of resources in terms of livestock lead to the need for major Policy reforms in the dairy sector. India dairy sector during past 6 decades had shown consistent growth trends which in turn resulted in its best ranking in world dairy scenario, which is only possible with balanced growth of livestock and proper dairy infrastructure development throughout the country.

How to Cite

Meenakshi Gupta, Vikas Sharma (2009). Indian Dairy Sector-Status and Policy Options. Indian Journal of Marketing, 39(7), 36–41.

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