Intense competition, lack of unexplored markets and increasing complexities of consumer buying behaviour have lead to the development of new marketing revolution which is all-encompassing the Indian market. The marketing strategy of successful companies today is towards adopting a new concept of "Micro-Packs" to coax the customers to purchase smaller sized versions (Small-Packs) of their premium and mid-priced products, especially daily use consumer goods at reasonably prices by enhancing the affordability of the expensive products at the same budget. Micro- Packs allow expensive brands to be sold at an economical price, provide the manufacturer the benefit of providing the product in a small quantity which enables ease of handling on part of the manufacturer and the customer. Apart from this it saves the manufacturer from the hassles of storage of the product. A new product if launched as a Micro-Pack it can help the manufacturer in cutting down the costs of test marketing and can increase convenience of trying a new product for the customer. Availability of so many Micro-Packs of a product also provides an assortment of brands in the same price bracket for the customer to choose from. It also instigates the element of brand loyalty and stimulates repetitive purchases.