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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
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Original Article

Open Access Original Article

Seed Mahotsav Scheme for Increasing the Scope of Indigenous Fish Marketing in West Bengal: Perception and Constraint Analysis

Amitava Ghosh1Arpita Sharma2Rashmi Ambulkar3

1 M.F.Sc. Research Scholar, Central Institute of Fisheries Education (CIFE), Indian Council of Agricultural Research (ICAR), Fisheries University Road, Versova, Mumbai - 400 061

2 Principal Scientist, Central Institute of Fisheries Education (CIFE), Indian Council of Agricultural Research (ICAR), Fisheries University Road, Versova, Mumbai - 400 061

3 Ex-Student, Central Institute of Fisheries Education (CIFE), Indian Council of Agricultural Research (ICAR), Fisheries University Road, Versova Mumbai - 400 061

Volume 43
Issue 9
Pages 25–31
Year 2013
Received: March 11, 2013 Accepted: June 1, 2013 Published: Aug. 14, 2013
Abstract

Aquaculture is a growing sector with an ability to have a significant impact on the economic development of the country. Out of the total fish production, inland fish production in India contributes 4.930 million metric tonnes, and West Bengal ranks first in the inland fish production in India. Various schemes have been introduced by the Department of Fisheries, West Bengal which have different funding sources,and the recent scheme launched by them is the Seed Mahotsav scheme, which has been started with the objective to conserve indigenous fish species, since there is a growing market demand for them. A study was carried out to review this scheme by studying the beneficiaries' profile and their perception of satisfaction towards this scheme and the constraints faced in the implementation of the Seed Mahotsav scheme. Rank based quotient method revealed that the scarcity of water in the ponds during the summer months was a major constraint in the successful implementation of this scheme. Based on the findings, a model for effective implementation of the Seed Mahotsav scheme has been suggested, and the paper also provides policy implications of the present research.

Keywords Seed Mahotsav Scheme West Bengal Department of Fisheries Beneficiaries Indigenous Fishes Aquaculture
How to Cite

Amitava Ghosh, Arpita Sharma, Rashmi Ambulkar (2013). Seed Mahotsav Scheme for Increasing the Scope of Indigenous Fish Marketing in West Bengal: Perception and Constraint Analysis. Indian Journal of Marketing, 43(9), 25–31. https://doi.org/10.17010/ijom/2013/v43/i9/38342

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