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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
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New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Understanding Factors Related to Voting for Reality Shows: A Framework of Cognitive Intermediation

Sandip Anand1
Volume 40
Issue 7
Pages 3–7
Year 2010
Published: July 1, 2010
Abstract

Studies of organizations and stakeholders suggest that there is need of cognitive intermediation to create "Cognitively Just Organizations". This phenomenon is well explained by the theory of cognitive intermediation (Anand, S. 2008). According to this theory of cognitive intermediation, success of organizations or products/services seem to be dependent upon their ability to create an environment for the clients - where irrespective of the socio-economic inequality, equity at the level of cognition can be delivered in terms of respect and dignified treatment. There should be equity in the treatment given to clients in terms of dignified message. So, ability of the organizations or products/services to provide cognitive justice through cognitive intermediation by process and structure of organizations/products/services is likely to define their success. The term 'cognitive justice' has been borrowed from Visvanathan's work (Visvanathan, S. 1998, 2001). In the framework of cognitive justice, one gives equal importance to people's voice across the sections of society.

How to Cite

Sandip Anand (2010). Understanding Factors Related to Voting for Reality Shows: A Framework of Cognitive Intermediation. Indian Journal of Marketing, 40(7), 3–7.

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