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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Unethical Issues in Advertising

Amit Verma1

1 Research Scholar, Faculty of Commerce, Banaras Hindu University, Varanasi -221005, Uttar Pradesh

Volume 41
Issue 3
Pages 33–43
Year 2011
Published: March 1, 2011
Abstract

In modern times, advertising has been playing a significant role in our socio-economic life. It is considered an effective and cost efficient tool for communication. Though advertising is used for non economic purposes, it is highly used to attain business objectives. In this era of globalization and deregulation, advertising has acquired a new status. Technological advances have added new feathers to the entire gamut of advertising, and hectic competition has made advertising more powerful in the process of attracting and holding customers. As a result, advertising has been the victim of criticisms and abuses. Different social thinkers and other organisations throughout the world express their serious concerns on the role advertising plays. It is normally believed that most of the advertisements today are the embodiment of unethical practices. Most of the advertisements are viewed as offensive, indecent, vulgar, repulsive, and against public decency. More particularly, it affects children negatively. The present paper makes an attempt to examine the attitudes of consumers regarding advertisements. The paper is based on an empirical study with a sample size of 100 respondents consisting of university teachers, students, and the common consumers. Appropriate statistical tools have been used for analysis and interpretation.

How to Cite

Amit Verma (2011). Unethical Issues in Advertising. Indian Journal of Marketing, 41(3), 33–43.

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