New IJM now accepts submissions exclusively via the Editorial Scholar portal — a dedicated submission & review system.
Go to Editorial Scholar →
Associated Management Consultants Pvt. Ltd. | COPE Member · ID: JM07589
Scopus Q3 UGC-CARE ABDC: C |
Login / Register
Indian Journal of Marketing logo

Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NISCAIR Crossref

Artificial Intelligence (AI) Policy

Home › Ethics & Policy › Artificial Intelligence (AI) Policy
Purpose

This policy provides clear guidance on the responsible use of generative artificial intelligence (AI) tools — including large language models such as ChatGPT, Copilot, Gemini, Claude, and similar text-, image-, or code-generation systems — in the preparation, submission, review, and editorial handling of manuscripts across all journals published by Associated Management Consultants Private Limited (AMCPL):

  • Indian Journal of Marketing
  • Indian Journal of Finance
  • Prabandhan: Indian Journal of Management
  • Arthshastra Indian Journal of Economics & Research
  • Indian Journal of Research in Capital Markets
  • Indian Journal of Computer Science
  • AMC Indian Journal of Entrepreneurship
  • AMC Indian Journal of Civil Engineering

This policy is maintained in line with COPE's Position Statement on Authorship and AI Tools (2023), the COPE Code of Conduct (2026) and Core Principles (2026), and reflects the Indian Journal of Marketing's standing as a member journal of the Committee on Publication Ethics (COPE Journal ID: JM07589). It should be read alongside the journal's Publication Ethics and Publication Malpractice Statement and Peer Review Policy, which reference the disclosure and confidentiality obligations set out below.

For Authors

Accountability: Authors are fully responsible for the originality, accuracy, and integrity of their submissions, including any portion prepared with the assistance of AI tools. Responsibility for the manuscript cannot be delegated to an AI tool.

Generative AI tools may be used responsibly for:

  • Idea generation and exploration during the early stages of research design.
  • Language improvement and editing of the author's own text, particularly for non-native English speakers.
  • Literature classification, coding, and organisation of reference material.
  • Interactive search support during the literature review process.

AI tools must not be used to:

  • Generate substantive text, code, or data without rigorous human review and revision.
  • Create synthetic data to substitute for missing or incomplete data.
  • Generate abstracts, figures, tables, or supplementary materials without independent human validation.
  • Manipulate images, figures, or original research data.

Disclosure Requirement

Authors must clearly disclose any use of AI tools in the preparation of a manuscript. The disclosure must appear in the dedicated “Declaration of AI Use” section, and must state: the name of the tool (with version), how it was used, and why it was used. Undisclosed use of AI in the conduct or reporting of research is a breach of this policy and, consistent with the journal's Publication Ethics and Publication Malpractice Statement, may result in rejection or, if discovered post-publication, retraction.

Authorship

AI tools cannot be listed as an author or co-author of a manuscript. Authorship requires the ability to take responsibility and be held accountable for the work, to agree to its submission, and to consent to being named — capacities that only human contributors can hold. This applies regardless of the extent of an AI tool's contribution to the text, analysis, or figures.

For Editors

  • Editors must maintain confidentiality and integrity in handling all submitted manuscripts, in line with the journal's Publication Ethics and Publication Malpractice Statement.
  • Editors must not upload unpublished manuscripts, files, reviewer comments, or associated data into any generative AI tool.
  • Editors may use AI tools only for language improvement or administrative support, and never for the substantive evaluation of a manuscript's content, merit, or novelty.
  • Any use of AI tools by an editor must be transparent and must not compromise confidentiality, intellectual property, or the journal's ethical standards.

For Reviewers

  • Reviewers must not upload unpublished manuscripts, or any part of them, into generative AI tools or other third-party platforms, as this would breach the confidentiality of the double-blind peer review process.
  • Generative AI may be used only to improve the language of a reviewer's own already-drafted comments, not to analyse, summarise, or evaluate the manuscript itself.
  • Reviewers remain fully responsible for the accuracy, integrity, originality, and intellectual judgement contained in their review reports, regardless of any AI-assisted language editing used.

Ethical Risks and Safeguards

Inaccuracy and Bias

AI outputs may contain factual errors, embedded bias, or entirely fabricated information (“hallucinations”). Authors, editors, and reviewers must independently verify all AI-assisted content before relying on it.

Attribution

AI tools frequently generate incomplete, incorrect, or fabricated citations. Authors remain responsible for ensuring that all references are accurate and genuinely exist.

Confidentiality

Unpublished manuscripts, reviewer reports, and associated data must not be shared with third-party AI platforms that lack adequate data protection and confidentiality safeguards.

Intellectual Property

Authors must ensure that any AI tool used provides adequate safeguards for copyright, data security, and the intellectual property of third parties whose work may appear in the tool's training data or outputs.

Oversight and Transparency

All use of AI in connection with a submission must be accompanied by meaningful human oversight. Transparent disclosure allows editors and reviewers to assess whether AI tools have been used appropriately and in line with this policy. The Editor-in-Chief and Editorial Director retain full discretion to reject, or to require revision of, a manuscript where AI use is undisclosed, excessive, or otherwise inconsistent with this policy, and to refer suspected undisclosed AI use for further investigation consistent with the journal's Publication Ethics and Publication Malpractice Statement.