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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
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Original Article

Open Access Original Article

A Research Note : More to Ponder on the Perspectives of Sustainability of Tourism Destinations

Sabari Shankar R.1

1 Assistant Professor, Department of Professional Studies, Christ (Deemed to be University), Bangalore Central Campus, Hosur Road, Near Diary Circle, Bengaluru - 560 029, Karnataka

Volume 51
Issue 2
Pages 60–66
Year 2021
Received: May 6, 2020 Accepted: Dec. 12, 2020 Published: Feb. 28, 2021
Abstract

This research note focused on tapping the research opportunities on the perspectives of sustainability on tourism destinations. Being a short communication, the research note was created using the literary sources that concentrated only on the sustainability of tourism destinations. Growing tourism attributes ; need for positioning destinations in competitive industrial markets; rapid changes in tourism market characteristics, motives, and opportunities ; and mainly to sustain the tourism resources for better future consumption and preservation were the primitive forces to undertake the research note, which would facilitate further research works in the arena. The communications highlighted the integral and in-depth aspects such as centrality of sustainability, tourists’ knowledge about sustainability, tourists’ responsibility towards sustainability of destinations and natural resources, destination behavior towards sustainability, blending culture and sustainability, and rural destinations and their relevance on a sustainable future. Beneficial keynotes for policy makers and others thereof were enumerated throughout the note.

Keywords No Keywords. Tourism Destinations Sustainability Resources Culture Tourists' Knowledge
How to Cite

Sabari Shankar R. (2021). A Research Note : More to Ponder on the Perspectives of Sustainability of Tourism Destinations. Indian Journal of Marketing, 51(2), 60–66. https://doi.org/10.17010/ijom/2021/v51/i2/157551

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