New IJM now accepts submissions exclusively via the Editorial Scholar portal — a dedicated submission & review system.
Go to Editorial Scholar →
Associated Management Consultants Pvt. Ltd. | COPE Member · ID: JM07589
Scopus Q3 UGC-CARE ABDC: C |
Indian Journal of Marketing logo

Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

A Study of the Relationship between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh

Ataur Rahman1
Volume 40
Issue 7
Pages 39–46
Year 2010
Published: July 1, 2010
Abstract

Bangladesh is a developing country. A large size of the population of this country is coming up as middle class every year. They are in continuous race to elevate the standard of their living and quality of life. Demographic factors influence people to get the goods they need and want, when they need and want those most for building their lifestyle. For this reason, they need to possess basic necessities of life by paying the price at a time out of their savings (National Bank Bangladesh Ltd., 2006). They cannot save money at a time to buy essential household durables (like TV, fridge, furniture, sofa-set etc.) to upgrade their lifestyle as they have to fulfill their basic needs. In this situation, credit is necessary for them to buy household goods. But their economic condition is not suited to get micro credit; because micro credit is for poverty alleviation. They do not have other resources to get a mortgage loan. Considering the demand, popularity and profitably of the consumer credit scheme and to diversify the area of investment as well as to play a beneficial role for the increasing number of people of the country, most of the private banks in Bangladesh offer consumer credit for their valuable customers (Prime Bank Ltd., 2007). At first, Islami Bank Bangladesh Ltd. introduced a consumer credit in 1993 in Bangladesh (Islami Bank Bangladesh Ltd, 1994). It was followed by Prime Bank Ltd. and Social Investment Bank Ltd., all of which started their services in 1995. Soon, several other banks joined and today, 19 of the 48 commercial banks offer consumer credit services in Bangladesh (Bangladesh Bank, 2006).

How to Cite

Ataur Rahman (2010). A Study of the Relationship between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh. Indian Journal of Marketing, 40(7), 39–46.

Editorial Scholar

Submit your Research to IJM

Submit your Manuscript → Author Guidelines