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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

An Empirical Investigation in Delivering Quality Healthcare Services to Patients

Parvez A. Mir1

1 Associate Professor and Head School of Business Studies, Islamic University of Science & Technology, Awantipora, Kashmir (J&K)-192122

Volume 41
Issue 11
Pages 31–37
Year 2011
Published: Nov. 1, 2011
Abstract

Healthcare industry in the current scenario is becoming a burgeoning industry, attracting domestic as well as foreign clientele because it offers world-class state of the art medical facilities at competitive prices. However, in this profit-oriented approach, the poor are left in the lurch, as they are mostly dependent on public sector hospitals. This research paper identifies the different dimensions of SERVQUAL to evaluate the perception of patients towards hospitals services. The paper also suggests adoption of a balanced approach to promote healthcare industry as an incentive to boost medical tourism as well as taking care of the poor also.

Keywords Healthcare SERVQUAL Dimensions Patient Satisfaction
How to Cite

Parvez A. Mir (2011). An Empirical Investigation in Delivering Quality Healthcare Services to Patients. Indian Journal of Marketing, 41(11), 31–37.

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