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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
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New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Analysis of Gap in Service Quality through SERVQUAL:A Case of Deposit Service Provided by a Bank in Bangladesh

Nikhil Chandra Shil1Bhagaban Das2

1 Senior Lecturer & Assistant Professor, East West University, Dhaka

2 Reader, Department of Business Management, Fakir Mohan University, Balasore, Orissa

Volume 39
Issue 6
Pages 3–11
Year 2009
Published: June 29, 2009
Abstract

To remain profitable and strong in the market, retaining current customers and attracting potential customers has no alternative. This can only be done if the customers are kept satisfied and if the gap between expectation and perception of services are minimal. Thus, the analysis of gap on a regular basis and following the improvement, if any, is very important. In this paper, such analysis of gap is initiated on deposit service of a multinational bank operating in Bangladesh. For this gap analysis, SERVQUAL is used as a tool with five original dimensions and twenty two statements. A questionnaire survey is administered to calculate the gap score using SERVQUAL scale and thrust areas have been identified on the basis of the gap score where management should give more attention.

How to Cite

Nikhil Chandra Shil, Bhagaban Das (2009). Analysis of Gap in Service Quality through SERVQUAL:A Case of Deposit Service Provided by a Bank in Bangladesh. Indian Journal of Marketing, 39(6), 3–11.

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