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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Conceptualizing Microfinance Initiatives in India Using SAP-LAP Model:A New Paradigm in Marketing Engineering

Ranjan Chaudhuri1Sushil2Pravin Patil3

1 Assistant Professor, National Institute of Industrial Engineering, Mumbai

2 Department of Management Studies, Indian Institute of Technology, Delhi

3 PGDIE Student, National Institute of Industrial Engineering, Mumbai - 400 087

Volume 39
Issue 6
Pages 23–29
Year 2009
Published: June 29, 2009
Abstract

One of the major focuses of the United Nations Millennium Development Goals (MDGs) is to partially alleviate world's poverty by 2015. Leveraging upon its demographic dividend India is strategically poised to realize the MDGs. One way to create wealth at the bottom of the pyramid is to ensure availability and access to transparent credit facilities to the poorest sections of the Indian society. More than subsidies poor need access to credit. Absence of formal employment makes them 'non-bankable.' This forces them to borrow from local moneylenders at exorbitant interest rates. Many innovative institutional mechanisms have been developed across the world to enhance credit to poor even in the absence of formal mortgage. Drawing insights from the domain of microfinance market in India, this article conceptualizes the SAP-LAP model of a microfinance institution in India.

How to Cite

Ranjan Chaudhuri, Sushil, Pravin Patil (2009). Conceptualizing Microfinance Initiatives in India Using SAP-LAP Model:A New Paradigm in Marketing Engineering. Indian Journal of Marketing, 39(6), 23–29.

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