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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Consumerism: A Study on the Evolution of the Consumer Movement

M. Rajanikanth1

1 Associate Professor, Einstein PG College, Nadergul, RR Dist., Andhra Pradesh

Volume 41
Issue 10
Pages 4–8
Year 2011
Published: Oct. 1, 2011
Abstract

Consumerism is considered as a consumer movement which changed its face and meaning over a period of time. The Consumerism concept was there even before the term Consumerism coined to it. The concept of Consumerism was entered early in developed countries, which flowed in to developing countries. There is a lot of difference in the consumer movement and its implications between developed and developing countries. The level of consumer movement reflected the development of the country. In this article, the trends in consumerism over a period of time and the consumer movement in different countries are discussed.

How to Cite

M. Rajanikanth (2011). Consumerism: A Study on the Evolution of the Consumer Movement. Indian Journal of Marketing, 41(10), 4–8.

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