New IJM now accepts submissions exclusively via the Editorial Scholar portal — a dedicated submission & review system.
Go to Editorial Scholar →
Associated Management Consultants Pvt. Ltd. | COPE Member · ID: JM07589
Scopus Q3 UGC-CARE ABDC: C |
Indian Journal of Marketing logo

Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Eradication of Plastic Carry Bags: The Shop Owners' Perception

P. S. Valarmathy1

1 Professor, Galaxy Institute of Management, Tambaram - Sriperumbudhur Highway, Vellarai, Chennai - 602 105, Tamil Nadu

Volume 45
Issue 2
Pages 31–40
Year 2015
Received: Jan. 1, 2014 Accepted: Aug. 17, 2014 Published: Feb. 1, 2015
Abstract

Polythene bags, popularly referred to as plastic carry bags, are one of the most hazardous substances in the world, causing a lot of damage to the earth and its sustainability. Since the main source of supply of the plastic carry bags to the public are the shop owners, that is, super markets, vegetable&fruit vendors, and bakery and grocery stores, an empirical study was undertaken to assess the awareness of the shop owners about the hazards of plastic carry bags and their perceptions on how to eradicate them. Statistical tools like chi square test, weighted arithmetic mean, and K means cluster analysis were used to analyze the data collected from 400 shop owners belonging to various types of businesses. Three clusters of shop owners were identified - namely Defaulters, Ignorant Defaulters, and Partial Compliers. Bakery and grocery stores were found to be the major defaulters. The study found that strict implementation of the Plastic Waste Management and Handling Rules is the need of the hour.

Keywords Hazardous Substances Eradication Awareness Waste Management Plastic Bags
How to Cite

P. S. Valarmathy (2015). Eradication of Plastic Carry Bags: The Shop Owners' Perception. Indian Journal of Marketing, 45(2), 31–40. https://doi.org/10.17010/ijom/2015/v45/i2/79988

References
  1. Adane, L., & Muleta, D. (2011). Survey on the usage of plastic bags, their disposal and adverse impacts on environment: A case study in Jimma city, Southwestern Ethiopia. Journal of Toxicology & Environmental Health Sciences , 3 (8), 234-248.
  2. Clap, J., & Swanston, L. (2009). Doing away with plastic shopping bags: International patterns of norm emergence & policy implementation. Environmental Politics , 18 (3), 315-332. DOI:10.1080/09644010902823717
  3. Mangizvo, R. V. (2012). The incidence of plastic waste and their effects in Alice, South Africa. Online Journal of Social Sciences Research , 1 (2), 49-53.
  4. Plastic Shopping Bag. (n.d.). In Wikipedia. Retrieved June 28, 2012 from <a href=http://en.wikipedia.org/wiki/Plastic_shopping_bag target="_blank">http://en.wikipedia.org/wiki/Plastic_shopping_bag</a>
  5. Rajat, R. (n.d.). Eradicating plastics not so easy. Retrieved from <a href=http://www.mangalorean.net/browsearticles.php?arttype=Feature&articleid=1781 target="_blank">http://www.mangalorean.net/browsearticles.php?arttype=Feature&articleid=1781</a>
  6. Ramaswamy, V., & Sharma, H. R. (2011). Plastic bags - Threat to environment & cattle health: A retrospective study from Gondar City of Ethiopia. The IIOAB Journal - Special issue on the Environmental Management for Sustainable Development , 2 (1), 7-12.
  7. Rita, P. (n.d.). Environmental pollution - the harmful effects of plastic bags. Retrieved from <a href=http://www.buzzle.com/articles/environmental-pollution-the-harmful-effects-of-plastic-bags.html target="_blank">http://www.buzzle.com/articles/environmental-pollution-the-harmful-effects-of-plastic-bags.html</a>
  8. Sohail, S. (n.d.). Plastic waste: Will the new rules clear up the clogged mess? Retrieved from <a href=http://www.cseindia.org/node/3705 target="_blank">http://www.cseindia.org/node/3705</a>
  9. Zerowaste Europe. (n.d.). Phasing out single- use plastic bags. Retrieved from <a href=http://www.zerowasteeurope.eu/2010/09/phasing-out-single-use-plastic-bags/ target="_blank">http://www.zerowasteeurope.eu/2010/09/phasing-out-single-use-plastic-bags/</a>
Editorial Scholar

Submit your Research to IJM

Submit your Manuscript → Author Guidelines