This study aimed to find out that which were the factors influencing the passengers to purchase the app-cab services in metro cities of India. The responses were collected from smartphone users only. Stratified random sampling method was used, and 276 respondents participated in the study. The responses were collected from Kolkata, Delhi, Chennai, and Mumbai (the metropolitan cities of India). Exploratory factor analysis (EFA) followed by multiple regression analysis (MRA) were used to obtain the final results. The study results revealed that Availability & Convenience was the most influencing factor when passengers opted for app-cab services and it had a significant and positive effect on booking app-cabs by smartphone users. The results also revealed that the factor named Security did not have any impact on booking of app based cabs. The study revealed that the administrators need to keep an eye on driver’s behavior and should train them properly. To increase their market share, the app - cab service providers need to provide coupons or discount options to attract riders.

1. Ajzen, I. (1991.. The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2., 179-211. https://doi.org/10.1016/0749-5978(91.90020-T
2. Ajzen, I. (2005.. Attitudes, personality and behaviour. London, UK : Open University Press.
3. Armitage, C. J., & Conner, M. (2001.. Efficacy of the theory of planned behaviour : A meta-analytic review. British Journal of Social Psychology, 40(4., 471–499. https://doi.org/10.1348/014466601164939
4. Bartlett, M. S. (1950.. Tests of significance in factor analysis. British Journal of Statistical Psychology, 3(2., 77-85. https://doi.org/10.1111/j.2044-8317.1950.tb00285.x
5. Biswas, W., & Chakraborty, D. (2019.. Impact of organizational values, compassion, and well - being on industrial disputes : An empirical study. Prabandhan: Indian Journal of Management, 12(1., 36-51. https://doi.org/10.17010/pijom/2019/v12i1/141427
6. Chakraborty, D., & Biswas, W. (2020a.. Going green with green HRM practices-A strategic initiative for reinvigorating performance optimization in companies. Prabandhan: Indian Journal of Management, 13(10–11., 8–26. https://doi.org/10.17010/pijom/2020/v13i10-11/156006
7. Chakraborty, D., & Biswas, W. (2020b.. Think love, think peace, think harmony : Rethinking on industrial tranquility. Business Perspectives and Research. https://doi.org/10.1177/2278533720923506
8. Chakraborty, D. (2018.. Impact of celebrity endorsed advertisements on rural consumers’ purchase intention towards mobile SIM cards : A study conducted in West Bengal. Indian Journal of Marketing, 48(10., 52-63. https://doi.org/10.17010/ijom/2018/v48/i10/132335
9. Chakraborty, D. (2019a.. Customer satisfaction towards food service apps in Indian metro cities. FIIB Business Review, 8(3., 245-255. https://doi.org/10.1177/2319714519844651
10. Chakraborty, D. (2019b.. Indian shoppers’ attitude towards grocery shopping apps : A survey conducted on smartphone users. Metamorphosis: A Journal of Management Research, 18(2., 83-91. https://doi.org/10.1177/0972622519885502
11. Chakraborty, D. (2019c.. Adoption of m-banking service apps for rural consumers : An empirical analysis. NMIMS Management Review, 37(3., 34-52.
12. Chakraborty, D. (2020.. Elements impacting the utilization expectation of various health-care apps in India : A study conducted on smartphone users. Foresight, 22(3., 385–400. https://doi.org/10.1108/FS-11-2019-0098
13. Chakraborty, D., Santra, A., & Dhara, S. K. (2019.. Factors affecting the liquid workforce in different organizations and its effectiveness. Prabandhan: Indian Journal of Management, 12(4., 44–60. https://doi.org/10.17010/pijom/2019/v12i4/143348
14. Chan, J. W., Chang, V. L., Lau, W. K., Law, L. K., & Lei, C. J. (2016.. Taxi app market analysis in Hong Kong. Journal of Economics, Business and Management, 4(3., 239–242. https://doi.org/10.7763/joebm.2016.v4.397
15. Davis, F. D. (1989.. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3., 319-340. https://doi.org/10.2307/249008
16. Dewan, K. K., & Ahmad, I. (2007.. Carpooling : A step to reduce congestion. Engineering Letters, 14(1., 61-66.
17. Dodds, W. B., Monroe, K. B., & Grewal, D. (1991.. Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28(3., 307-319. https://doi.org/10.2307/3172866
18. Field, A. (2009.. Discovering statistics using SPSS statistics. SAGE Publications : New York.
19. Fishbein, M., & Ajzen, I. (1975.. Belief, attitude, intention, and behavior : An introduction to theory and research. Reading, MA : Addison-Wesley.
20. Hair, J., Black, W., Babin, B., & Anderson, R. (2010.. Multivariate data analysis : A global perspective. Upper Saddle River, NJ : Pearson.
21. Horsu, E. N., & Yeboah, S. T. (2015.. Influence of service quality on customer satisfaction : A study of minicab taxi services in Cape Coast, Ghana. International Journal of Economics, Commerce and Management, 3(5., 1451-1464.
22. Kaiser, H. F. (1970.. A second generation little jiffy. Psychometrika, 35(4., 401–415. https://doi.org/10.1007/BF02291817
23. Kline, P. (2014.. An easy guide to factor analysis. London : Routledge. https://doi.org/10.4324/9781315788135
24. Kothari, C. (2004.. Research methodology : Methods and techniques. New Delhi : New Age International.
25. Kumar, P. K., & Kumar, N. R. (2016.. A study on factors influencing the consumers in selection of cab services. International Journal of Social Science and Humanities Research, 4(3., 557-561.
26. Kumar, S., Dhir, A., Talwar, S., Chakraborty, D., & Kaur, P. (2021.. What drives brand love for natural products ? The moderating role of household size. Journal of Retailing and Consumer Services, 58, 1–10.
27. Lu, C., Geng, W., & Wang, I. (2015.. The role of self - service mobile technologies in the creation of customer travel experiences. Technology Innovation Management Review, 5(2., 24–32. https://doi.org/10.22215/timreview871
28. Nagda, S., & Hanif, K. (2015.. An empirical research on the penetration levels for a call-a-cab service in Mumbai. Reflections - Journal of Management, 5, 1–10.
29. Nunnally, J. C., & Bernstein, I. H. (1999.. Psychometric theory (3rd ed... New York: McGraw - Hill.
30. Rahman, T. (2014.. Organized sector radio taxi operator in Guwahati-A case study on "Prime Cab". International Journal of Advance and Innovative Research, 1(1., 19-25.
31. Reddy, T. T., & Rao, B. M. (2019.. The moderating effect of gender on continuance intention toward mobile wallet services in India. Indian Journal of Marketing, 49(4., 48–62. https://doi.org/10.17010/ijom/2019/v49/i4/142976
32. Sarvepalli, S. K., & Prakash, N. R. (2016.. Cab aggregation industry in India-An overview, current scenario, issues and possibilities for consolidation. International Journal of Scientific Development and Research, 1(4., 317-324.
33. Tarhini, A., Hone, K., & Liu, X. (2013.. Factors affecting students’ acceptance of e-learning environments in developing countries : A structural equation modeling approach. International Journal of Information and Education Technology, 3(1., 54–59. https://doi.org/10.7763/ijiet.2013.v3.233
34. Taylor, S., & Todd, P. A. (1995.. Understanding information technology usage : A test of competing models. Information Systems Research, 6(2., 144–176. https://doi.org/10.1287/isre.6.2.144
35. Tsu Wei, T., Marthandan, G., Yee - Loong Chong, A., Ooi, K., & Arumugam, S. (2009.. What drives Malaysian m-commerce adoption ? An empirical analysis. Industrial Management and Data Systems, 109(3., 370–388. https://doi.org/10.1108/02635570910939399
36. Upadhyaya, M. (2012.. Radio taxi services in Jaipur : A learning experience from Meri Car. Sumedha Journal of Management, 1(4., 92-99.
37. Venkatesh, V. (2000.. Determinants of perceived ease of use : Integrating control, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research, 11(4., 342-365. https://doi.org/10.1287/isre.11.4.342.11872
38. Venkatesh, V., & Bala, H. (2008.. Technology acceptance Model 3 and a research agenda on interventions. Decision Sciences, 39(2., 273–315. https://doi.org/10.1111/j.1540-5915.2008.00192.x
39. Venkatesh, V., Thong, J. Y., & Xu, X. (2012.. Consumer acceptance and use of information technology : Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1., 157–178. https://doi.org/10.2307/41410412
40. Zeithaml, V. A. (1988.. Consumer perceptions of price, quality, and value : A means-end model and synthesis of evidence. Journal of Marketing, 52(3., 2–22. https://doi.org/10.2307/1251446