Indian Journal of Marketing
1 Research Scholar (Part-Time), Pondicherry University, Karaikal Campus, Karaikal Puducherry-609605
2 Assistant Professor in Management, Department of Business Management, School of Management Studies, Pondicherry University, Karaikal Campus, Karaikal, Puducherry-609605
Drastic climatic changes and global warming at alarming levels are the important issues faced by mankind in today's world. The knowledge of green marketing is helpful for business organizations, consumers and government in addressing the above-mentioned problems. The present book review on "Green Marketing: Theory, Practice, and Strategies" is useful for academicians, consultants and businessmen. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment.Book: Green Marketing: Theory, Practice, and StrategiesAuthor: Robert DahlstromPublisher: CENGAGE LearningEdition: First India EditionISBN: 9788131514597Price: INR 250Pages: 285Binding: Paperback
P. Kishore Kumar, Byram Anand (2013). Green Marketing: Theory, Practice, and Strategies. Indian Journal of Marketing, 43(1), 54–56. https://doi.org/10.17010/ijom/2013/v43/i1/34043