This article presented a bibliometric analysis of Indian Journal of Marketing. This journal is a double blind peer reviewed refereed monthly journal, which is being published since 1968. The present data were collected from Scopus database for the time period from 2013-2019. According to our knowledge, there have been no earlier attempts towards its bibliometric characterization. Several different parameters of the journal such as output pattern, authorship pattern, contributing highly prolific authors and organizations were analyzed. Graphs of keyword co-occurrences were also generated to analyze the important themes of research and their trends over the years. We found that the journal output has increased over the years. The authorship trend was found to be towards multi-authored papers. A fair percentage of the publications in the journal are cited. Major change was observed in the themes and trends of content published in Indian Journal of Marketing during the study period, although the journal has remained Indian-focused.

1. Andrikopoulos, A., & Trichas, G. (2018). Publication patterns and coauthorship in the Journal of Corporate Finance. Journal of Corporate Finance, 51, 98-108. <a href=https://www.jcorpfin.2018.05.008 target="_blank">https://www.jcorpfin.2018.05.008</a>
2. Bharvi, D., Garg, K. C., & Bali, A. (2003). Scientometrics of the international journal Scientometrics. Scientometrics, 56 (1), 81-93. <a href=https://dx.doi.org/10.1023/A: 1021950607895 target="_blank">https://dx.doi.org/10.1023/A: 1021950607895</a>
3. Biljecki, F. (2016). A scientometric analysis of selected GI Science journals. International Journal of Geographical Information Science, 30(7), 1302-1335. <a href=https://dx.doi.org/10.1080/13658816.2015.1130831 target="_blank">https://dx.doi.org/10.1080/13658816.2015.1130831</a>
4. Chaman Sab, M., Kumar, P. D., & Biradar, B.S. (2016). Citation analysis of Annals of Library and Information Studies (2007-2010). International Journal of Library and Information Studies, 6 (3), 77-90.
5. Davarpanah, M. R., & Aslekia, S. (2008) A scientometric analysis of international LIS journals : Productivity and characteristics. Scientometrics, 77, 21–39. <a href=https://dx.doi.org/10.1007/s11192-007-1803 target=""_blank"">https://dx.doi.org/10.1007/s11192-007-1803</a>
6. Indian Journal of Marketing. (2020). Aims & scope. Retrieved from <a href=http://indianjournalofmarketing.com target="_blank">http://indianjournalofmarketing.com </a>
7. Lowry, P. B., Humpherys, S. L., Malwitz, J., & Nix, J. (2007). A scientometric study of the perceived quality of business and technical communication journals. IEEE Transactions on Professional Communication, 50(4), 352-378. <a href=https://dx.doi.org/10.1109/TPC.2007.908733 target="_blank">https://dx.doi.org/10.1109/TPC.2007.908733</a>
8. Nishy, P., Parvatharajan, P., & Prathap, G. (2012). Visibility and impact of the Indian Journal of Chemistry, Section B during 2005-2009 using scientometric techniques. Indian Journal of Chemistry Section B, 51(1), 269-284.
9. Pritchard, A. (1969). Statistical bibliography : An interim bibliography. London : North-Western Polytechnic School of Librarianship.
10. Schloegl, C., & Stock, W. G. (2004). Impact and relevance of LIS journals: A scientometric analysis of international and German- language LIS journals-Citation analysis versus reader survey. Journal of the American Society for Information Science and Technology, 55(13), 1155-1168. <a href=https://dx.doi.org/10.1002/asi.2007 target="_blank">https://dx.doi.org/10.1002/asi.2007</a>
11. Young, L., Wilkinson, I., & Smith, A. (2015). A scientometric analysis of publications in the Journal of Business-toBusiness Marketing 1993–2014. Journal of Business-to-Business Marketing, 22(1–2), 111–123. <a href=https://dx.doi.org/10.1080/1051712X.2015.1021591 target="_blank">https://dx.doi.org/10.1080/1051712X.2015.1021591</a>