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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Industry Attractiveness of Indian Comic Industry

Anjeet Khandelwal1
Volume 40
Issue 4
Pages 10–17
Year 2010
Published: April 1, 2010
Abstract

The Corporate strategy of diversified companies (as different from business level strategy) has two major tasks: (i) the selection of the mix of businesses (i.e. the decision on the diversification strategy) and (ii) the value enhancing management of this mix of businesses based on appropriate organisational structures, systems and resource policies. There are two basic descriptive dimensions of corporate strategy - how diversified and how vertically integrated an organization is. It may be helpful to think of both of these dimensions as a continuum.

How to Cite

Anjeet Khandelwal (2010). Industry Attractiveness of Indian Comic Industry. Indian Journal of Marketing, 40(4), 10–17.

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