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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
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New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Malabar Cements Limited: A Successful Employer in the Indian Cement Industry

G. Sivaramakrishnan1Mohammad Sulaiman I.2

1 Professor, Karpagam of College of Engineering, Coimbatore - 641032, Tamil Nadu

2 Research Scholar, Karpagam University, Coimbatore - 641 021, Tamil Nadu

Volume 42
Issue 7
Pages 4–14
Year 2012
Published: July 1, 2012
Abstract

Prior to independence, there were few public sector enterprises in the country. In 1947, India was mainly an agrarian economy with a weak industrial base. The 1956 industrial policy resolution, a key facet of the Nehruvian socialistic system of mixed economy, gave primacy to the role of the state as the conscientious for industrial development and later, the strategies for public sector were outlined in 1973. Malabar Cements Limited (MCL) is a model company among the public sector organizations in Kerala. The noble causes of public sectors units are to uphold the industrial advancement in the state, but without forgetting the environmental and social obligations to attain. There is insalubrious competition in the cement market from private sector giants, resulting in inflating the cost of one of the fundamental construction materials mandatory for any modern engineering edifice. However, MCL is committed to the environment by keeping the atmospheric emission levels far below the prescribed norms fixed by the Pollution Control Boards. Over and above, the company is well aware of its responsibility to provide maximum employment to the people of the state and to take part in the social upliftment activities of the people.

Keywords Malabar Cements Limited (MCL) Cement Industry Public Sector Organization
How to Cite

G. Sivaramakrishnan, Mohammad Sulaiman I. (2012). Malabar Cements Limited: A Successful Employer in the Indian Cement Industry. Indian Journal of Marketing, 42(7), 4–14.

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