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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
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Original Article

Open Access Original Article

Problems and Prospects of Catering Services: A Case Study of Sangli City

Jyoti Indupratap Yadav1Ravasaheb Mayappa Yallatti2

1 Assistant Professor, V.P. Institute of Management Studies and Research, Near Bharati Hospital, Wanlesswadi, Sangli-Miraj Road, Sangli-416414 Maharashtra

2 Associate Professor, V.P. Institute of Management Studies and Research, Near Bharati Hospital, Wanlesswadi, Sangli-Miraj Road, Sangli-416414, Maharashtra

Volume 42
Issue 7
Pages 15–22
Year 2012
Published: July 1, 2012
Abstract

The purpose of this paper is to quantify the service satisfaction levels of customers who are using the services of caterers for their functions like wedding, get together, family function, public/corporate meetings, etc. in Sangli city. The main objectives of this study were to identify problems that influence customer satisfaction and determine their relationships with customer satisfaction. The variables included in this research are opinion about caterers and facility/services provided by caterers, food quality and service quality as independent variables and customer satisfaction as the dependent variable. A survey questionnaire was constructed based on items determined by past research. 150 customers of well-known caterers were selected as a sample. Psychometric testing was conducted to determine the reliability and validity of the questionnaire. This investigation can contribute to catering sector research by highlighting factors which determine service and product quality that influences customer satisfaction and helps the caterers for appropriate improvements.

Keywords Caterers Customer Satisfaction Facility/Services provided by Caterers Food Quality Service Quality
How to Cite

Jyoti Indupratap Yadav, Ravasaheb Mayappa Yallatti (2012). Problems and Prospects of Catering Services: A Case Study of Sangli City. Indian Journal of Marketing, 42(7), 15–22.

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