New IJM now accepts submissions exclusively via the Editorial Scholar portal — a dedicated submission & review system.
Go to Editorial Scholar →
Associated Management Consultants Pvt. Ltd. | COPE Member · ID: JM07589
Scopus Q3 UGC-CARE ABDC: C |
Indian Journal of Marketing logo

Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies

Ramakrishnan Ramamurthi1Rajan Saxena2Bala Krishnamoorthy3Gordhan Saini4

1 PhD Scholar, SVKM’s NMIMS University, V. L. Mehta Road, Vile Parle (West), Mumbai – 400 056

2 Distinguished Professor & Former Vice-Chancellor, SVKM’s NMIMS University, V. L. Mehta Road, Vile Parle (West), Mumbai – 400 056

3 Associate Dean, SVKM’s NMIMS University, V. L. Mehta Road, Vile Parle (West), Mumbai – 400 056

4 Associate Professor, Tata Institute of Social Sciences, Mumbai – 400 088

Volume 51
Issue 10
Pages 8–26
Year 2021
Received: April 29, 2021 Accepted: May 20, 2021 Published: Oct. 19, 2021
Abstract

Many Indian companies from manufacturing sectors such as industrial, consumer discretionary, and materials have forayed into international markets through exports, overseas ventures, mergers and acquisitions (M&As), joint ventures, etc. Still, there remain unanswered findings to be gained from new research to measure the degree of internationalization (DOI) of international business operations by applying an index, for the first time, to Indian manufacturing companies. Moreover, existing studies, predominantly emanating from developed economies, have explored DOI in the context of developed economies. The extant approaches are limited because explaining the phenomenon of measuring the DOI of firms from emerging economies using frameworks designed for companies in developed countries may lead to incorrect results, as they are characterized by institutional voids like poor governance, greater governmental control, and nascent institutions. This original empirical investigation researched vital phenomena pertaining to Indian manufacturing companies by addressing the gaps outlined above. Researchers can cite germane measures of DOI via the proposed index to support academics and practitioners to determine whether a specific Indian manufacturing company has recently ventured into or plans to launch into the international markets by employing a more thorough composite measure of DOI.

Keywords Degree of Internationalization Indian Manufacturing Firms Multinational Foreign Direct Investment Emerging Economies Strategic Management
How to Cite

Ramakrishnan Ramamurthi, Rajan Saxena, Bala Krishnamoorthy, Gordhan Saini (2021). Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies. Indian Journal of Marketing, 51(10), 8–26. https://doi.org/10.17010/ijom/2021/v51/i10/166438

References
  1. Altaf, N., & Shah, F. A. (2015). Internationalization and firm performance of Indian firms: Does product diversity matter? Pacific Science Review B: Humanities and Social Sciences, 1(2), 76–84. https://doi.org/10.1016/j.psrb.2016.05.002
  2. Baskaran, S. A., & Chaarlas, L. J. (2012). A study on the outward FDI from India. Zenith International Journal of Business Economics & Management Research, 2(6), 49–60.
  3. Bryman, A., & Cramer, D. (2002). Quantitative data analysis with SPSS release 10 for Windows: A guide for social scientists. Routledge.
  4. Chaudhry, D., Tomar, P., & Joshi, P. (2018). Deconstructing Indian overseas foreign direct investments: Historical and contemporary trends. OXFAM Discussion Papers, March 2018. http://icrier.org/pdf/Deconstructing_Indian_Overseas_FDI.pdf
  5. Dörrenbächer, C. (2000). Measuring corporate internationalisation. Intereconomics, 35(3), 119–126. https://doi.org/10.1007/BF02927197
  6. Field, A. P. (2009). Discovering statistics using SPSS: (and sex, drugs and rock ‘n’ roll) (3rd ed.). Sage.
  7. Gammeltoft, P., Pradhan, J. P., & Goldstein, A. (2010). Emerging multinationals: Home and host country determinants and outcomes. International Journal of Emerging Markets, 5(3/4), 254–265. https://doi.org/10.1108/17468801011058370
  8. Gaur, A. S., & Kumar, V. (2009). International diversification, business group affiliation and firm performance: Empirical evidence from India. British Journal of Management, 20(2), 172–186. https://doi.org/10.1111/j.1467-8551.2007.00558.x
  9. Ghimire, S. K. (2018). Measuring the degree of internationalization of Chinese Companies (Master’s thesis). The University of Agder. https://uia.brage.unit.no/uia-xmlui/bitstream/handle/11250/2561967/Ghimire,%20Santosh%20Kumar.pdf?sequence=1
  10. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis (5th ed. ). Prentice-Hall.
  11. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.). Pearson University Press.
  12. Jankowska, J. (2011). Measures of company internationalization. In A. Ujwary-Gil & A. Nalepka (eds.), Business and non-profit organizations facing increased competition and growing customers’ demands. WSB - NLU, 20, 419–429.
  13. Johanson, J., & Vahlne, J. - E. (1977). The internationalization process of the firm — A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23–32. https://doi.org/10.1057/palgrave.jibs.8490676
  14. Joseph, R. K. (2019). Outward FDI from India: Review of policy and emerging trends (ISID Working Paper 124). Institute for Studies in Industrial Development. https://isid.org.in/wp-content/uploads/2020/04/WP214.pdf
  15. Kaiser, H. F. (1970). A second-generation little jiffy. Psychometrika, 35, 401–415. https://doi.org/10.1007/BF02291817
  16. Kaushal, L. A. (2018). Outward foreign direct investment: The Indian experience. Transnational Corporations Review, 10(1), 86–97. https://doi.org/10.1080/19186444.2018.1436658
  17. Khanna, T., & Palepu, K. (2000). The future of business groups in emerging markets: Long-run evidence from Chile. Academy of Management Journal, 43(3), 268–285. https://doi.org/10.5465/1556395
  18. Kirca, A. H., Hult, G. T., Deligonul, S., Perryy, M. Z., & Cavusgil, S. T. (2012). A multilevel examination of the drivers of firm multinationality: A meta-analysis. Journal of Management, 38(2), 502–530. https://doi.org/10.1177%2F0149206310369177
  19. Lohani, J., & Bhatia, T. (2017). Factors affecting OFDI in Indian manufacturing firms: Technical analysis. International Journal of Research in Humanities and Social Studies, 4(4), 9–12. http://dx.doi.org/10.22259/ijrhss.0404002
  20. Manthri, P., Bhokray, K., & Momaya, K. S. (2015). Export competitiveness of select firms from India: Glimpse of trends and implications. Indian Journal of Marketing, 45(5), 7–13. https://doi.org/10.17010/ijom/2015/v45/i5/79934
  21. Mroczek–Dąbrowska, K. (2016). Degree of internationalization in mesoeconomic perspective. Studia Ekonomiczne, 286, 96–106.
  22. Peterson, R. A. (1994). A meta-analysis of Cronbach’s coefficient alpha. Journal of Consumer Research, 21(2), 381–391. https://www.jstor.org/stable/2489828
  23. Pradhan, J. P. (2008). The evolution of Indian outward foreign direct investment : Changing trends and patterns. International Journal of Technology and Globalisation, 4(1), 70–86.
  24. Ramaswamy, R. (1996). Design and management of service processes: Keeping customers for life. Addison-Wesley.
  25. Ramsey, J. R., Barakat, L. L., & Cretoiu, S. L. (2013). Internationalization and its possible impact on subjective and objective performance: Evidence from Brazilian TNCs. Transnational Corporations, 21(2), 21–46. https://doi.org/10.18356/8e2c91ba-en
  26. Rana, S., Saikia, P. P., & Barai, M. K. (2018). Globalization and Indian manufacturing enterprises. FIIB Business Review, 7(3), 167–175. https://doi.org/10.1177/2319714518803440
  27. Reserve Bank of India. (2011). Outward FDI from India for the period April 2007 to May 31, 2011. https://rbi.org.in/Scripts/BS_PressReleaseDisplay.aspx?prid=24600
  28. Shih-Yung, W., Li-Wei, L., & Su-Mei, G. (2019). The influence of internationalization degree on the performance of industry-specific companies: A case study of Taiwan (2001–2017). International Journal of Economics and Financial Issues, 9(4), 212–227.
  29. Singla, C., & George, R. (2013). Internationalization and performance : A contextual analysis of Indian firms. Journal of Business Research, 66(12), 2500–2506. https://doi.org/10.1016/j.jbusres.2013.05.041
  30. Subramaniam, D. (2016). Evolving global business trends and India’s challenges. Prabandhan: Indian Journal of Management, 9(3), 43–53. https://doi.org/10.17010/pijom/2016/v9i3/89185
  31. Sullivan, D. (1994). Measuring the degree of internationalization of a firm. Journal of International Business Studies, 25, 325–342. https://doi.org/10.1057/palgrave.jibs.8490203
  32. Sullivan, D. (1996). Measuring the degree of internationalization of a firm: A reply. Journal of International Business Studies, 27(1), 179–192. https://www.jstor.org/stable/155378
  33. Szymura - Tyc, M. (2013). Measuring the degree of firms’ internationalization at their early stages of international commitment. Journal of Economics & Management, 13(3), 101–118.
  34. Thite, M. (2016). Internationalisation of India Inc.: Tracing the global footprints of Indian multinationals. In M. Thite, A. Wilkinson, & P. Budhwar (eds.), Emerging Indian multinationals: Strategic players in a multipolar world. Oxford University Press.
  35. Thomas, R., & Narayanan, K. (2017). Determinants of outward foreign direct investment: A study of Indian manufacturing firms. Transnational Corporations, 24(1), 9–26. https://doi.org/10.18356/43478432-en
  36. UNCTAD. (2017). World investment report (2017) - Investment and the digital economy. https://unctad.org/system/files/official-document/wir2017_en.pdf
  37. Verbeke, W., Pérez-Cueto, F. J., de Barcellos, M. D., Krystallis, A., & Grunert, K. G. (2010). European citizen and consumer attitudes and preferences regarding beef and pork. Meat Science, 84(2), 284–292. https://doi.org/10.1016/j.meatsci.2009.05.001
Editorial Scholar

Submit your Research to IJM

Submit your Manuscript → Author Guidelines