This is a book review of Fast Cheap & Viral: How to Create Game-Changing Content on a Shoestring Budget authored by Mr. Aashish Chopra. The author has discussed an opportunity for creating viral videos at a meager budget in this book. Content marketing is growing day by day, and it has the power to create a viral sensation. The attention span of viewers is decreasing, and the competition between content marketers is increasing. The book addresses the importance of storytelling which can beat the production value in video marketing. The book emphasizes making videos for mobile devices and the distribution of videos. The book indicates that companies should not make advertisements in the name of viral videos. Content creators should add value to the life of viewers, engage with them, and provide them with the required information. At last, the book explains the use of video making for B2B and personal branding.

1. Chopra, A. (2019). Fast cheap & viral: How to create game-changing content on a shoestring budget. Hachette India.