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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Plasma TVs and Perceived Customer Benefits

Faraz Ahmad1
Volume 40
Issue 2
Pages 35–40
Year 2010
Published: Feb. 1, 2010
Abstract

A plasma display panel (PDP) is a type of flat panel display common to large TV displays (32 inches or larger). Many tiny cells between two panels of glass hold an inert mixture of noble gases. The gas in the cells is electrically turned into a plasma which then excites phosphors to emit light. Plasma displays should not be confused with LCDs, another lightweight flatscreen display using different technology. A plasma TV is a high definition alternative to the standard cathode ray televisions sold today. A plasma TV provides sharp images and vibrant colors. Quite often, a plasma TV is designed in a 16:9 ratio for wide screen movie formats, as opposed to the box-like 4:3 ratio of standard televisions.

How to Cite

Faraz Ahmad (2010). Plasma TVs and Perceived Customer Benefits. Indian Journal of Marketing, 40(2), 35–40.

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