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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Mergan Pharmaceutical's Customer-Driven Flight into the Future

Subroto Chatterjee1
Volume 40
Issue 2
Pages 3–13
Year 2010
Published: Feb. 1, 2010
Abstract

S.S. Kutty walked rapidly down the corridor toward the president's office of Mergan Pharmaceutical's at Parel, Mumbai. He had been summoned there, pronto. It must be another crisis at the hub, he thought. His head was in a swirl. Kutty was soon going to take charge as deputy general manager (supply chain), but was only a couple of years away from retirement. He had just returned back to his Mumbai office from a three-day training program held at their Ahmedabad (Gujarat) office on "Customer Focus and Customer Satisfaction."

How to Cite

Subroto Chatterjee (2010). Mergan Pharmaceutical's Customer-Driven Flight into the Future. Indian Journal of Marketing, 40(2), 3–13.

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