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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Purchasing Practices of Food, clothing and Consumer Durables among Farm Families of Gadag District

P. R. Sumangala1Yallawwa Uppar2

1 Professor of Family Resource Management, University of Agricultural Sciences, Dharwad, Karnataka

2 Post Graduate Student of Home Science, University of Agricultural Sciences, Dharwad, Karnataka

Volume 39
Issue 12
Pages 49–56
Year 2009
Published: Dec. 1, 2009
Abstract

Everyone who spends money to buy goods and services from the market is a buyer, but a buyer who makes use of goods and services for his/her living to maintain a good physical and mental health is a consumer. A common man as a consumer has a wide range of expectations such as price, correct weight and measurement, purity or genuiness, packaging, service during and service after the sale.

How to Cite

P. R. Sumangala, Yallawwa Uppar (2009). Purchasing Practices of Food, clothing and Consumer Durables among Farm Families of Gadag District. Indian Journal of Marketing, 39(12), 49–56.

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