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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
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New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Responsible Factors for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal

Pinaki Ranjan Bhattacharyya1Sourav Laha2
Volume 40
Issue 1
Pages 53–60
Year 2010
Published: Jan. 1, 2010
Abstract

Indian retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, changing lifestyles, and favorable demographic patterns. (www.business.mapsofindia.com) The network of retailers has reached every nook and corner of the country. So any product produced anywhere in the country can be easily accessed by the buyers from any location. Thus, the spatial convenience of Indian retailers is very high. According to ORG-MARG, the total number of all kind of retail outlets in India was 51,30,000 during 1996-97. This means that one retail outlet exists against an average of almost 190 persons. (Sarma, 2000)

How to Cite

Pinaki Ranjan Bhattacharyya, Sourav Laha (2010). Responsible Factors for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal. Indian Journal of Marketing, 40(1), 53–60.

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