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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses

Nidheesh K. B.1

1 Lecturer, Commerce Department, Pondicherry University, Pondicherry

Volume 39
Issue 4
Pages 39–48
Year 2009
Published: April 29, 2009
Abstract

The study exams the impact of the co-operative banks for rural development. Data for the study were obtained from personal discussion through questionnaire. Result obtained from the study showed that the co-operative banks played a major role for the development of rural area in Kerala. Researcher made suggestion for improving the operational efficiency of rural banks in Kerala.

How to Cite

Nidheesh K. B. (2009). Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses. Indian Journal of Marketing, 39(4), 39–48.

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