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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
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Original Article

Open Access Original Article

Talent Management Strategies and Customer Delight : A Conceptual Study

Annette Sonia Maben1Rashmi Uchil2

1 Research Scholar, School of Management, National Institute of Technology Karnataka (NITK), Srinivasanagar Post, Surathkal, Mangalore -575 025, Karnataka

2 Assistant Professor, School of Management, National Institute of Technology Karnataka (NITK), Srinivasanagar Post, Surathkal, Mangalore -575 025, Karnataka

Volume 49
Issue 3
Pages 63–71
Year 2019
Received: Oct. 30, 2018 Accepted: Feb. 6, 2019 Published: March 28, 2019
Abstract

Managing talents of individuals has always been a challenge for business leaders. Delighting and engaging customers is also a key challenge faced by organizations in order to be competitive and sustain in the global market. This paper tried to analyze the concepts of talent and talent management for organizations. This paper developed a conceptual framework and aimed to review the various strategies for effective talent management and understanding its implications. It is an interdisciplinary approach in which strategic talent management is linked with organizational outcomes of customer delight. It tries to bring in an overall approach in terms of means and ends, the ends being customer delight. This paper tried to provide insights on concepts, strategies, and implications of talent management practices required for further empirical research.

Keywords Talent Talent Management Talent Management Strategies Customer Delight
How to Cite

Annette Sonia Maben, Rashmi Uchil (2019). Talent Management Strategies and Customer Delight : A Conceptual Study. Indian Journal of Marketing, 49(3), 63–71. https://doi.org/10.17010/ijom/2019/v49/i3/142147

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