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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
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Original Article

Subscription Original Article

Transforming Green HRM Research for Environmental Sustainability : A Comprehensive Analysis of Theoretical Underpinnings and Nomological Network in the Service Sector

Aman Maheshwari1Sanghamitra Buddhapriya2Tarun K. Soni3Ankita Pareek4

1 FPM Scholar (OB & HR), FORE School of Management, B-18, Qutab Institutional Area, New Delhi

2 Professor (OB & HR), FORE School of Management, B-18, Qutab Institutional Area, New Delhi

3 Associate Professor (Finance) , FORE School of Management, B-18, Qutab Institutional Area, New Delhi

4 Assistant Professor, FMS WISDOM, Banasthali University, Newai, Tonk, Rajasthan

Volume 56
Issue 2
Pages 9–26
Year 2026
Received: Aug. 3, 2025 Accepted: Jan. 20, 2026 Published: Feb. 15, 2026
Abstract

Purpose: The paper examined the empirical studies on green human resource management in the service sector and focused on identifying the theoretical underpinnings and nomological networks in those studies.

Methodology: Using data from Web of Science, Scopus, and Google Scholar, the study examined empirical papers on Green HRM in the service sector between 2011 and 2024.

Findings: We concluded that theoretical frameworks from psychological and social psychological disciplines dominated the existing studies. The nomological network analysis highlighted the use of Green HRM variables at individual and organizational levels, particularly as mediators or moderators. Practical

Implications: The findings highlighted the importance of integrating Green HRM practices with team-level dynamics and cross-disciplinary approaches to enhance sustainability efforts.

Originality: This paper summarized the Green HRM literature and proposed new directions for research.

Keywords green HRM service sector systematic literature review nomological network
How to Cite

Aman Maheshwari, Sanghamitra Buddhapriya, Tarun K. `Soni, Ankita Pareek (2026). Transforming Green HRM Research for Environmental Sustainability : A Comprehensive Analysis of Theoretical Underpinnings and Nomological Network in the Service Sector. Indian Journal of Marketing, 56(2), 9–26. https://doi.org/10.17010/ijom/2026/v56/i2/175256

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