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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
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New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Users’ Perception and Barriers to Using Self-Driven Rental Bikes

Subramanian Meenakshinathan1Sreedhara Raman2Rajni Gupta3

1 Digital Marketing Executive, Coinswitch Kuber, Bangalore - 560 048

2 School of Business and Management, CHRIST University, Bangalore - 560 029

3 NSB Academy – Business School, No.85, Singena Agrahara, Huskur Post, Anekal Taluk, Bangalore - 560 099

Volume 52
Issue 12
Pages 58–70
Year 2022
Received: July 25, 2021 Accepted: Aug. 20, 2022 Published: Dec. 1, 2022
Abstract

The research study has two objectives. The first objective of this paper was to find users' perception towards self-drive rental bikes. The second objective was to identify the factors that act as barriers to users using self-drive rental bikes. The research was a formal and structured conclusive research type and used quantitative data analysis techniques. The study had a representative sample of 350 respondents. The population selected for this study were people of various demographics in Bangalore. We used judgemental sampling to decide on the right sample. In achieving both objectives, factor analysis was used to arrive at a minimum number of factors or dimensions. The major perception factors are: Economical Choice, Environmental Consciousness, Alternative Source of Transport, Rationality, and Convenience. The major barriers to using self-drive rental bikes are Safety Issues, Conservative Nature of Users, the Expensive Nature of Service, and the Difficulty in Using Mobile Applications.

Keywords Self-Driven Rental Bikes Perception of Users Alternative Source of Transport Rationality Convenience Safety Issues
How to Cite

Subramanian Meenakshinathan, Sreedhara Raman, Rajni Gupta (2022). Users’ Perception and Barriers to Using Self-Driven Rental Bikes. Indian Journal of Marketing, 52(12), 58–70. https://doi.org/10.17010/ijom/2022/v52/i12/172562

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