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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
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Original Article

Open Access Original Article

World Wide Tourism: A Review

Rajashri Ramesh Chavan1Sarang Shankar Bhola2

1 Assistant Professor, Karmaveer Bhaurao Patil Institute of Management Studies and Research Varye, Satara, Maharashtra

2 Associate Professor, Karmaveer Bhaurao Patil Institute of Management Studies and Research, Varye, Satara, Maharashtra

Volume 44
Issue 3
Pages 24–34
Year 2014
Received: July 9, 2013 Accepted: Dec. 18, 2013 Published: March 1, 2014
Abstract

The present study presents a detailed review of papers published on tourism from across the world. We referred to a number of studies to check the impact of tourism, tourism policies and governance, analyzed techniques in tourism research, examined concepts of tourism, demand indicators, and many others. The purpose of the present study is to highlight the way developed and developing countries probe into tourism subjects and market their destinations. The present paper, with respect to worldwide tourism development, starts with analyzing the existing tourism situation, followed by tourism product development with a new approach. The next step is to measure the effects of tourism on the local economy as well as on the other sectors. For strategic decision-making, focus needs to be placed on statistical tools, which could be used for qualitative analysis in the tourism industry. After that, the focus of the study shifts to the importance of tourism in handling social issues. Next, the paper discusses the psychology of the consumers and the level of quality tourism services expected by them. The present paper could be utilized as a guideline for tourism development in a developing nation like India. In India, tourism development is in a nascent stage, where we are looking at basic tourist infrastructural facilities, where as in the developed countries, they look at the psychographic profiles of the tourists. Development of newer tourism products and management profiles of such products need to be designed.

Keywords Accessible Tourism Volunteering Tourism Indigenous Tourism Altered Tourism Tourism Research Sustainable Tourism
How to Cite

Rajashri Ramesh Chavan, Sarang Shankar Bhola (2014). World Wide Tourism: A Review. Indian Journal of Marketing, 44(3), 24–34. https://doi.org/10.17010/ijom/2014/v44/i3/80426

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