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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India

Kedar Shukla1Amol Raut2
Volume 40
Issue 2
Pages 41–48
Year 2010
Published: Feb. 1, 2010
Abstract

In a 'hot' climate country like India, we have a common meaning or conventional understanding of the term 'Air-conditioning' which is 'Cooling the air'. However, Air-conditioning as per its technical definition is a... "Process of cooling or heating, cleaning, humidifying or dehumidifying air and distributing the air at proper velocity to achieve desired inside conditions." Today, air-conditioning has become a 'need' of modern day life in contrast to its earlier perception as a 'luxury' 6-8 years back. Although 'air-conditioners' or the 'air-conditioning systems' are still high energy consuming devices, certain facts like increase in the purchasing power of people with the economic growth in the India, government initiatives like lowering taxes and duties, liberalization of fiscal policies in terms of foreign direct investment (FDI) etc. has given a boost to the industry and as a result, the industry is expected to grow at Rs. 38,000 Crore by the end of 2012. (Estimate, from Financial Report 2008: Blue Star Limited).

How to Cite

Kedar Shukla, Amol Raut (2010). A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India. Indian Journal of Marketing, 40(2), 41–48.

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