While the movement against the use of plastic is gaining momentum, one industry that is surging ahead is the credit cards industry. Today, the Indian population feels that a wallet without a card is empty. During the last one decade, there has been an exponential growth in the issue of credit cards and their usage.
A. Kumaresan, I. Chitrakala, K. Gowtham (2010). A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu. Indian Journal of Marketing, 40(4), 40–49.