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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu

A. Kumaresan1I. Chitrakala2K. Gowtham3
Volume 40
Issue 4
Pages 40–49
Year 2010
Published: April 1, 2010
Abstract

While the movement against the use of plastic is gaining momentum, one industry that is surging ahead is the credit cards industry. Today, the Indian population feels that a wallet without a card is empty. During the last one decade, there has been an exponential growth in the issue of credit cards and their usage.

How to Cite

A. Kumaresan, I. Chitrakala, K. Gowtham (2010). A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu. Indian Journal of Marketing, 40(4), 40–49.

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