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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP)

Rakesh Premi1
Volume 40
Issue 2
Pages 23–28
Year 2010
Published: Feb. 1, 2010
Abstract

Tirth Raj Pushkar, abode of Lord Brahma is a small town situated 14 kms. North West of Ajmer city (Rajasthan state) in the Aravali ranges and stands as a testimony to the rich culture of Rajasthan and religious heritage of India. It is considered as one of the most sacred place of Hindus and a holy dip in the Pushkar Lake is essential for all. A colorful and lively huge cattle fair is held every year on Kartik Purnima and lacs of pilgrims and ascetics gather here.

How to Cite

Rakesh Premi (2010). Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP). Indian Journal of Marketing, 40(2), 23–28.

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