Tirth Raj Pushkar, abode of Lord Brahma is a small town situated 14 kms. North West of Ajmer city (Rajasthan state) in the Aravali ranges and stands as a testimony to the rich culture of Rajasthan and religious heritage of India. It is considered as one of the most sacred place of Hindus and a holy dip in the Pushkar Lake is essential for all. A colorful and lively huge cattle fair is held every year on Kartik Purnima and lacs of pilgrims and ascetics gather here.
Rakesh Premi (2010). Brand Pushkar (Destination Branding on the Planks of Culture and Religious Hertiage as USP). Indian Journal of Marketing, 40(2), 23–28.