1 Lecturer, Department of Commerce, Sree Saraswathi Thyagaraja College, Pollachi, Coimbatore, Tamil Nadu
Agriculture becomes more luring if the returns reaped are higher as compared to the costs involved. Vanilla crop has become a plant of promising returns to the farmers of Coimbatore region, who cultivate Vanilla as an intercrop in their fields with a hope to realise high profit. Since many farmers have taken Vanilla crop cultivation and as many financial agencies are willing to finance Vanilla cultivation, a study on returns through Vanilla cultivation becomes all the more important as the result would be an eye-opener to many concerned-Government, Banks, NGOs, and farmers.
K. Mahalakshmi (2009). Cost and Return in Vanilla Cultivation-A Study with Special Reference to Coimbatore District. Indian Journal of Marketing, 39(3), 47–53.