New IJM now accepts submissions exclusively via the Editorial Scholar portal — a dedicated submission & review system.
Go to Editorial Scholar →
Associated Management Consultants Pvt. Ltd. | COPE Member · ID: JM07589
Scopus Q3 UGC-CARE ABDC: C |
Indian Journal of Marketing logo

Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
A publication of AMCPL
amcon.co.in
New Delhi, India
Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Cost and Return in Vanilla Cultivation-A Study with Special Reference to Coimbatore District

K. Mahalakshmi1

1 Lecturer, Department of Commerce, Sree Saraswathi Thyagaraja College, Pollachi, Coimbatore, Tamil Nadu

Volume 39
Issue 3
Pages 47–53
Year 2009
Published: March 25, 2009
Abstract

Agriculture becomes more luring if the returns reaped are higher as compared to the costs involved. Vanilla crop has become a plant of promising returns to the farmers of Coimbatore region, who cultivate Vanilla as an intercrop in their fields with a hope to realise high profit. Since many farmers have taken Vanilla crop cultivation and as many financial agencies are willing to finance Vanilla cultivation, a study on returns through Vanilla cultivation becomes all the more important as the result would be an eye-opener to many concerned-Government, Banks, NGOs, and farmers.

How to Cite

K. Mahalakshmi (2009). Cost and Return in Vanilla Cultivation-A Study with Special Reference to Coimbatore District. Indian Journal of Marketing, 39(3), 47–53.

Editorial Scholar

Submit your Research to IJM

Submit your Manuscript → Author Guidelines