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Indian Journal of Marketing

ISSN: 0973-8703 Frequency: Monthly Peer Review: Double-blind Published since: 1968 Language: English
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Indexed in: Scopus Q3 UGC-CARE Group II ABDC: C Google Scholar J-Gate NAAS NISCAIR Crossref

Original Article

Open Access Original Article

Establishing the Market Potential of a Rental Model Multipurpose Electric Vehicle (MPEV) for Individuals with Lower Limb Disabilities in India

A. Veena1Daxon D'Souza2

1 Professor, Department of Management Studies, PES University, 100 Feet Ring Road, BSK III Stage, Bangalore - 560 085, Karnataka

2 MBA Student, Department of Management Studies, PES University, 100 Feet Ring Road, BSK III Stage, Bangalore - 560 085, Karnataka

Volume 47
Issue 2
Pages 8–23
Year 2017
Received: Aug. 8, 2016 Accepted: Jan. 5, 2017 Published: Feb. 1, 2017
Abstract

Electric vehicles (EV) were developed as a sustainable and cost-effective solution to the environmental problems resulting from petroleum-based forms of transportation. In recent years, renting of vehicle systems has garnered a great deal of interest and activity internationally as an innovative transportation solution. Existing research about EVs is largely concentrated on a purchase model. Results included perceptions of high costs to purchase and maintain EVs. This study, in contrast, focused on a rental model of EVs offering the potential to lower transportation costs and cost-sustainable option. The objective also included understanding the users' perception of a potential rental model of electric vehicles (EV). The study used the survey method to assess the perception, potential benefits, and drawbacks of a rental model of EVs. The expected findings included positive perceptions of the cost savings associated with the EV rental model versus the hybrid rental model.

Keywords Electric Vehicles User Perception Rental Model
How to Cite

A. Veena, Daxon D'Souza (2017). Establishing the Market Potential of a Rental Model Multipurpose Electric Vehicle (MPEV) for Individuals with Lower Limb Disabilities in India. Indian Journal of Marketing, 47(2), 8–23. https://doi.org/10.17010/ijom/2017/v47/i2/110024

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